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Transformers(TM): War for Cybertron Map and Character Pack Available Now for Fans Around the World

July 27, 2010

SANTA MONICA, Calif., July 27 /PRNewswire-FirstCall/ — The legendary battle between the AUTOBOTS and DECEPTICONS rages on as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the Transformers(TM): War for Cybertron Map and Character Pack is available now for download on the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system. Based on Hasbro’s iconic TRANSFORMERS brand, the downloadable content pack will include five distinct playable TRANSFORMERS characters and four all-new maps for online multiplayer game modes.

“The fans have spoken and the response to Transformers: War for Cybertron has been colossal,” said David Pokress, Head of Marketing for Licensed Properties, Activision Publishing, Inc. “Our number one goal since the launch of the game has been to support the rapidly-growing online community, and we recognize the need for these characters and maps to continue the blistering multiplayer gameplay they have come to know and love.”

The additional TRANSFORMERS characters entering the pack include SCATTERSHOT, ONSLAUGHT, SHOCKWAVE, DEMOLISHOR and JAZZ. Players have access to all five characters in the game’s adrenaline-pumping, four-player co-op Escalation mode, and will be able to select their chassis to create their own TRANSFORMERS character in competitive multiplayer.

Additionally, four brand new multiplayer maps extend the diverse set of battlefields on which players can battle with or against their friends online. District and Forsaken allow fans to team up in all-new environments in Escalation mode, while Havok and Fortress deliver more frenetic gameplay in competitive multiplayer modes.

The Transformers: War for Cybertron Map and Character Pack is currently available on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for 800 Microsoft Points and in the PlayStation®Store for the PlayStation 3 computer entertainment system for $9.99.

Transformers: War for Cybertron is rated “T” (Teen – Violence) by the ESRB. For more information on the game, visit www.TransformersGame.com.

About HASBRO

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All Rights Reserved. Game © 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.


Source: newswire



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