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Barenjager Honey Liqueur Announces First-Annual National Barenjager Bartender Competition

August 2, 2010

NEW ROCHELLE, N.Y., Aug. 2 /PRNewswire/ — For the second year in a row, Barenjager Honey Liqueur is kicking off the brand’s annual bartender competition. While last year, Barenjager initiated a contest that focused on New York area bar talent, this year’s contest invites national* bartenders as well as amateurs to submit innovative cocktails using Barenjager Honey Liqueur. With an A-list lineup of celebrity judges and a grand prize, which includes a trip for two to Oktoberfest, contestants are encouraged to fight for their honey using bar-smarts and creativity.

The panel of judges includes five nationally acclaimed industry mentors. Top mixologist Allen Katz of Southern Wine & Spirits, Spirits and Cocktails Geek Gary Regan of ArdentSpirits.com, both return as judges for the second year in a row. Joining the group are famed bar talents – Dushan Zaric, of Employees Only & Macao Trading Co., Tad Carducci from Tippling Brothers and Phil Ward, from the award-winning cocktail bars Death & Co. and Mayahuel.

These esteemed judges will score all submissions prior to selecting the top 6 recipes to move on to the final round. Finalists will mix off at a private event for media and industry heavyweights on September 20th in New York City for the grand prize of an all-expense paid trip for two to Oktoberfest 2010 in Munich, Germany and $1,000 in cash to sweeten the pot. Additionally, all guests of this event will be asked to cast their vote for best cocktail and the audience favorite will take home a check for $1,000.

In the forests of medieval Europe – during the 15th century, the Eastern Prussian bear trap company, Teucke & Konig, introduced Barenjager, a honey liqueur which translates to “Bear Hunter.” In an effort to end the struggle between man and bear, this sweet concoction was the first professionally produced Meschkinnes – mead-like moonshine made from honey by beekeepers and farmers – and was formulated to aid hunters in attracting bears and to lure them from their dwellings. Made in Germany, this 70 proof honey liqueur is made with premium quality honey from the Mexican province of Yucatan. Each liter bottle contains 300 grams of natural honey and a mixture of botanicals resulting in a subtly sweet, spicy and herb edged taste profile.

“If you want to get in on this year’s Barenjager competition, you’d better do some serious thinking–last year’s finalists were just superb,” says returning judge, gaz regan. “This year we anticipate even more cocktailian mastery from our contestants. I’m looking forward to another doozy of a competition.”

To enter the competition, visit www.barenjagerhoney.com and complete the online registration form by August 23, 2010. Must be at least 21 years of age to enter. No purchase necessary. The official rules and regulations can also be found on this site.

Barenjager Honey Liqueur is available in the United States in the liter, 750ml, 375ml, and 50ml sizes.

*Contest is not open to residents of Texas, Washington, California, Tennessee, Alaska and Hawaii.

Barenjager Honey Liqueur 35% Alc. /Vol. Imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.barenjagerhoney.com

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About Sidney Frank Importing Co., Inc.

Founded in 1972, Sidney Frank Importing Co., Inc. of New Rochelle, NY is the creator and importer of ultra-premium spirits. Our growing portfolio includes Jagermeister Liqueur from Germany, the best-selling liqueur in the United States; Gekkeikan Sake from Japan; Michael Collins Irish Whiskey; JC Cognac VSOP; Barenjager Honey Liqueur and Tommy Bahama Rum. For more information, visit www.sidneyfrank.com. Sidney Frank Importing Co., Inc. encourages responsible drinking for those 21 and over.


    Contact Info:
    Ana Jovancicevic            Kate Laufer
    Handcrafted PR              Sidney Frank Importing Co.
    347-689-2111                914-637-5752
    ana@handcraftedpr.com       klaufer@sidneyfrank.com

SOURCE Barenjager Honey Liqueur


Source: newswire



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