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‘Queen of Rock ‘N’ Roll’ Priscilla Presley Scheduled to Launch The Priscilla Presley Jewelry Collection on QVC

August 4, 2010

LOS ANGELES, Aug. 4 /PRNewswire/ — Legendary style icon, actress, businesswoman, designer, author and mother Priscilla Presley is scheduled to introduce The Priscilla Presley Jewelry Collection on QVC® Monday, August 9 at 9 AM (ET).

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“Stunning jewels have long been a healthy obsession of mine and I’m thrilled to create a collection that truly captures the stylistic essence of where I have been in life and where I would like to venture on to next,” says Presley. “It is my hope that this very special collection will add a little unconventionality and exquisite beauty to women’s day-to-day.”

Presley’s line was inspired by personal stories and experiences from her extraordinary life. The collection includes necklaces, earrings, rings and bracelets with bold and glamorous designs that incorporate the icon’s signature rock n’ roll style.

“We are thrilled to welcome Priscilla to our family of celebrity designers,” said Diane Paccione-Rizzo, vice president of merchandising for QVC. “Her unique style and exquisite designs are sure to resonate with shoppers.”

The Priscilla Presley Jewelry collection will be available through QVC starting August 9 at QVC.com or 1.800.345.1515.

This line was launched in cooperation with bsp, the Los Angeles based brand extension and business development firm.

About Brand Sense Partners, LLC

Established in 2001, Brand Sense Partners, LLC (BSP) is a strategic new business development consultancy with an integrated turnkey infrastructure designed to execute the firm’s recommendations. BSP fosters growth in new categories of business for its clients by leveraging brand equity and other strategic assets. Clients focus on their core businesses while BSP’s team of industry experts develops the strategy through market research and in-depth analysis, negotiates the deals and manages the new lines of business. The BSP approach reduces capital costs, risk and time to market resulting in new, profitable and accelerated growth for its clients. Headquartered in Los Angeles, BSP manages more than 200 partnerships for its Fortune 500 clients with approximately $1.5 Billion in retail sales in the consumer products, media, technology, celebrity and fashion industries. For more information, please visit www.bsp.com.

SOURCE Brand Sense Partners, LLC


Source: newswire



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