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Bejeweled(R) Meets Bingo

August 12, 2010

LONDON, August 12, 2010 /PRNewswire/ –

– Gamesys Brings Together Household Favourites for First Time

Following on from MONOPOLY Snap and Family Fortunes Team Bingo, Gamesys
are proud to announce the launch of another first: this week, Bejeweled(R)
Bingo launches on Jackpotjoy, bringing all the fun from PopCap’s hugely
popular Match 3 game, Bejeweled, to Gamesys’ speciality product, Bingo.

“The challenge of creating Bejeweled Bingo was really quite unique,”
explains Jackpotjoy head Adele Lawton. “The two games have proven themselves
over so many years that we had to be very careful not to change either too
much.

“In the end, we decided not to affect the basic game mechanics and
instead focussed on allowing members the chance to enjoy the two games
sequentially, with each experience building on the last.”

The rules of Bejeweled Bingo are simple:

Players buy tickets and then enjoy a game of 90 Ball Bingo, playing for 1
line, 2 line and Full House prizes as normal. At the end of the game, players
that have purchased a minimum of 6 tickets are invited to take part in the
Bejeweled Challenge Round – a one minute long game of Bejeweled that offers
players the chance to win free cards for the next Bingo game if either their
individual or community score beats the respective target scores.

“It’s a wonderful hybrid,” Adele smiles. “We don’t detract from the
playability of either game, we’re not trying to reinvent the wheel, though
there are two key benefits from the new model:

“The first advantage is that because we’re using the previous game to get
members involved in the next one, we’re expecting to see session times extend.

“Secondly, the minute long game of Bejeweled is a really exciting
addition to the Bingo. It offers another chance to win even after the Bingo’s
finished, and it’s a chance to win that’s personal and skill based which
means everyone’s got the chance to enjoy a real sense of achievement which
they can practice at and achieve with.

“All in all, I think the game offers something for everyone, and we’re
all very proud of it.”

Bejeweled Bingo is the first of several games that PopCap are creating
with Gamesys.

“There is a clear overlap in customer demographics – many Bejeweled
players also love to play bingo and vice versa. We are delighted to work with
the talented team at Gamesys, market leaders in online Bingo/Gaming, to allow
players to enjoy both games simultaneously”, added Mark Cochrane, PopCap’s
European Business Development Director

Bejeweled Bingo launches this week on Jackpotjoy.com and its partner
sites. The site celebrates the launch by offering GBP2,500 a day in
Guaranteed Jackpots.

For more response to the game, please see the Jackpotjoy Blog at
http://blog.jackpotjoy.com/2010/08/06/jackpotjoy-free-card-bejeweled/

For the chance to play the game please visit http://www.jackpotjoy.com

    For more details on the game please see:

http://www.jackpotjoy.com/viewgames/home-top

or http://www.jackpotjoy.com/games/bejeweledbingo

For more information on Jackpotjoy’s winners please see
http://www.jackpotjoy.com/winners/stories or http://www.jackpotjoywinners.com

GAMESYS

The Gamesys Group was founded by Noel Hayden in April 2001 with a small
team of developers. The aim was to build a profitable online entertainment
business providing Instant Win, Bingo and Casino games to a worldwide
audience using proprietary gaming software.

After eight years, the Group’s leading brand, Jackpotjoy.com, has built
an audience of over 3,000,000 members and pays out in excess of GBP90 million
every month. The success of Jackpotjoy.com has established the Gamesys Group
as one of the UK’s leading online gaming businesses. In 2006 they were named
No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they’re
now one of only four companies to have appeared on the list four years in a
row. This feat reflects both the company’s capacity for sustained growth and
its remarkable resilience during periods of financial instability.

For more information on the Gamesys Group please see
http://www.gamesyscorporate.com/press_releases.php

POPCAP GAMES

PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of casual video games: fun, easy-to-learn, captivating games that
appeal to everyone from age 6 to 106 and are available anytime, anywhere.
Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide
staff of more than 300 people in Seattle, San Francisco, Chicago, Vancouver,
B.C.
, Dublin, Seoul, and Shanghai. Its games have been downloaded over 1.5
billion times by consumers worldwide, and its flagship title, Bejeweled, has
sold more than 50 million units across all platforms. Constantly acclaimed by
consumers and critics, PopCap’s games are played on the Web, social
platforms, desktop computers, myriad mobile devices (cell phones,
smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game
consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap
has been one of the most innovative companies in the video industry since its
inception a decade ago. Pioneering new game mechanics, sales models, and
platforms ranging from mobile devices to online and location-based games of
chance, PopCap is the only video game provider in the world with leading
market share across the entire spectrum.

# # #

The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

    Visit: http://www.bejeweledbingo.com

    CONTACT:
    Lee Fenton
    Gamesys
    +44(0)20-7478-8100
    press@gamesys.co.uk

    Cathy Orr
    PopCap Games
    +353-1-646-8107
    corr@popcap.com

SOURCE Gamesys


Source: newswire



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