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DQE Signs European Footwear Licensing Agreement

August 24, 2010
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HYDERABAD, India, August 24, 2010 /PRNewswire-FirstCall/ — DQE, a
leading animation, gaming live action entertainment and distribution company,
announces that it has entered into a merchandising agreement with Off Road
Ltd, a leading footwear manufacturer, to produce a collection based on the
animation from DQE’s series, ‘The Jungle Book’.

Under the terms of the agreement, Off Road Ltd has acquired the rights to
manufacture “Jungle Book Footwear” including: indoor slippers, beach
slippers, trainers, children shoes, rain boots and snow boots. Off Road Ltd
specialises in designing, manufacturing and selling shoes for European brands
and markets.

The collection will be designed and manufactured in China, Vietnam and
India and marketed by major French shoe retailers with more than 200 retail
outlets across France and the Benelux region. In addition to traditional
retail outlets, Off Road will also distribute the products by mail order, the
Internet, as well as through hypermarket and supermarket chains.

The agreement was signed through TF1 Enterprise France, DQE’s
co-production partner and licensing and merchandising agent for the Jungle
Book in these regions.

As a brand, the Jungle Book has already generated recognition worldwide
and a number of similar agreements are currently under negotiation. The
present deal will provide further impetus to the licensing efforts by DQE and
the Group anticipates strong revenue growth via such strategic partnerships
going forwards.

Tapaas Chakravarti, Chairman & CEO of DQE Group, commented:

“We are delighted to collaborate with Off Road Ltd for the licensing and
merchandising of Jungle Book footwear products for France and Benelux. The
Jungle Book with its modern 3D adaptation will work perfectly for the
licensing and merchandising markets and will be loved by children and adults
alike.

DQE plans to continue to drive value from our core brands whilst
selectively aligning ourselves with the best possible global partners.”

Description of The Jungle Book:

The series tell stories of the man-cub ‘Mowgli’ raised in the Indian
jungles by a pack of wolves. Drama, excitement and adventure mixed with a
high element of comedy tell tales of how Mowgli lives and survives in the
jungle, where his only companions are animals. His adventures reflect his
daredevil, fearless, high-spirited and fun-loving escapades. He is helped by
Baloo the wise bear, his best friend Bagheera the black panther and
(sometimes!) mighty Kaa, the rock python. Mowgli learns to overcome adversity
and make progress in his life by using his quick wit and natural curiosity,
with his constantly optimistic outlook on life. This is very challenging for
the little man-cub with an evil enemy like Shere Khan, the royal Bengal tiger
on the prowl.

Mowgli’s adventures open out in the lush magnificent tropical forest of
Seeonee amidst splendid Indian royal forts, temples, waterfalls and the
Waingunga river. Throughout the series many species of animal characters from
the Kipling stories add flavour to the drama, comedy and action, bringing out
excellent animation and quality storytelling.

Company Web Site: http://www.dqentertainment.com

You Tube Channel: http://www.youtube.com/user/DQEnt

About DQE:

DQE is one of the leading producers of animation, visual effects, game
art and live action entertainment content for the global media and
entertainment industry. DQE has produced/co-produced and distributed iconic
brands such as Iron Man – the first 3D animated TV series, Twisted Whiskers,
Mikido, Casper, Pinky & Perky, second season of Large Family, third season of
Mickey Mouse Club House, First and Second Season of Madagascar TV Series and
Fanboy & Chum-chum for Nickelodeon, USA and is now co-producing properties
like The Little Prince and Little Nick with major international broadcasters
and producers. DQE has a library of over 400 hours of international programs
for distribution and licensing globally for TV, home entertainment,
merchandising and publishing.

DQE’s home grown production in Hi-end 3D, ‘The Jungle Book’ is in
production as a 52 episode animated series and a 60 minute TV feature in
co-production with international majors including TF1 and Moonscoop , France,
ZDF Group, Germany and is to be released world-wide in 2010. Toomai-The
Elephant Boy which is a live action TV series is in development in
co-operation with international broadcasters, while several Indian IPs like
Mysteries & Feluda, Omkar, Balkand I, II and III with International
Broadcasters have had a successful run.

DQE is also developing a series of animated short films for television in
collaboration with French production companies Method Animation and MK2. DQE,
Method Animation and MK2 announced the production and worldwide distribution
and exploitation of an animated version of 104 six-minute episodes inspired
by the legendary film icon Charlie Chaplin’s Hollywood films.

DQE has received several international awards including an EMMY for
Tutenstein TV series, 11 Emmy nominations, The UK Broadcast Awards 2010,
Sichuan TV Festival International “Gold Panda” Awards, Cartoons on the Bay
awards, The E & Y Entrepreneur of the Year – 2009 India Award and many others.

DQE’s production facilities are based in Hyderabad and Kolkata and it has
international sales representatives in Los Angeles, Paris and Tokyo. With a
workforce of approx 3500 permanent employees DQE has a global client -
partner base of over 90 producers, distributors, broadcasters and licensors
including Walt Disney Group, Universal Pictures, Nickelodeon Animation
Studios Inc., Electronic Arts, Marvel Comics, American Greetings, , BBC
Group, M6/ France TV Group / TF-1 – leading broadcasting and Distribution
groups from France, ZDF TV and ZDF Enterprises – leading Distributors/
broadcaster and global distributor from Germany, ABC Australia, Al Jazeera -
Arabic nations, Disney Channels – Asia, Cartoon Network Group and many more
world-wide.

    Contact

    DQ Entertainment International
    Sumedha Saraogi
    Tel: +91-40-2355-3726/27
    sumedha@dqentertainment.com

    DQ Entertainment International
    P R Vishnu
    Tel: +91-40-2355-3726/27
    vishnu@dqentertainment.com

SOURCE DQ Entertainment International (DQE)


Source: newswire