Kick it up a Notch With SHAKE ‘N BAKE

August 24, 2010

GLENVIEW, Ill., Aug. 24 /PRNewswire-FirstCall/ — That rumbling sound you hear means football season is near, and SHAKE ‘N BAKE has the tools to create football snacks with no fear. Whether you’re watching the game on your own or hosting a party with friends, SHAKE ‘N BAKE believes that cooking shouldn’t be a chore. With new SHAKE ‘N BAKE Crispy Buffalo seasoned coating mix, football fans can now host a sauce-free, mess-free party in two easy steps – just shake and bake!

The perfect coating of savory seasonings means the new SHAKE ‘N BAKE Crispy Buffalo offers tasty, kickin’ good flavor that leaves your chicken crispy on the outside and mouth-wateringly juicy on the inside. From chicken breasts, to wings and tenders, to salads and wraps, SHAKE ‘N BAKE will take your chicken from drab to fab!

“When people think of football parties, they think of good times and good food. Buffalo wings are a favorite during football season, and SHAKE ‘N BAKE Crispy Buffalo offers a quick and easy way to serve up delicious Buffalo wings every time,” said Ryan Shamir, brand manager for SHAKE ‘N BAKE.

So, give your dinner a “Shakeover.” SHAKE ‘N BAKE comes in 10 tasty varieties – including new Crispy Buffalo – that will add flavor to your chicken any night of the week. Additional flavors include:

  • Original Chicken (5.5/11 oz.)
  • Extra Crispy (5.5 oz.)
  • Parmesan (5.75 oz.)
  • Ranch and Herb (5.75 oz.)
  • Herb and Garlic (5.29 oz.)
  • Italian (5.75 oz.)
  • Hot & Spicy (5.75 oz.)
  • Original Pork (6/12 oz.)
  • BBQ Glaze (7 oz.)

New package has updated look and feel

Hitting shelves now, SHAKE ‘N BAKE Crispy Buffalo is the first flavor to display a contemporary look and feel, including an updated logo, photography, and a simplified layout. In addition, the new packaging is designed to increase shopability and communicate the ease of SHAKE ‘N BAKE preparation. It’s available in 5.75-oz. boxes at a suggested price of $2.39. All sizes and varieties can be found in the pantry section of grocery stores nationwide.

Visit ShakeNBake.com to download discounts and find an easy to prepare meal or snack that the whole family will love.


With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods www.kraftfoodscompany.com; (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.


Source: newswire

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