July 29, 2005

Morissette, Urban, Stone among Gap ‘Favorites’

By Barry A. Jeckell

NEW YORK (Billboard) - Alanis Morissette, Joss Stone,
Destiny's Child singer Michelle Williams and Keith Urban are
among the artists who will appear in clothing retailer Gap
Inc.'s fall "Favorites" advertising campaign.

In the TV ads, each artist performs a cover of a favorite
song while wearing a pair of Gap jeans. Morissette, Phair and
Stone, all veterans of Gap advertising, interpret Seal's
"Crazy," Irving Berlin's "Check to Cheek" and the Beach Boys'
"God Only Knows," respectively.

Urban, meanwhile, runs through Billy Thorpe's "Most People
I Know Think I'm Crazy," while Williams takes on the Al Green
classic "Let's Stay Together." Other participating artists are
John Legend (the Isley Brothers' "Hello It's Me"), Jason Mraz
(Bob Marley's "One Love") and Incubus' Brandon Boyd (Elvis
Costello's "Alison").

Each of the songs, along with a director's cut of the
commercial and behind-the-scenes footage, appears on an
eight-track CD that will be distributed at Gap stores and
Gap.com. From Sept. 1 through Sept. 17, the disc will be a free
gift to customers making purchases of $60 or more, while
supplies last.