Morissette, Urban, Stone among Gap 'Favorites'
Posted on: Friday, 29 July 2005, 11:21 CDT
By Barry A. Jeckell
NEW YORK (Billboard) - Alanis Morissette, Joss Stone, Destiny's Child singer Michelle Williams and Keith Urban are among the artists who will appear in clothing retailer Gap Inc.'s fall "Favorites" advertising campaign.
In the TV ads, each artist performs a cover of a favorite song while wearing a pair of Gap jeans. Morissette, Phair and Stone, all veterans of Gap advertising, interpret Seal's "Crazy," Irving Berlin's "Check to Cheek" and the Beach Boys' "God Only Knows," respectively.
Urban, meanwhile, runs through Billy Thorpe's "Most People I Know Think I'm Crazy," while Williams takes on the Al Green classic "Let's Stay Together." Other participating artists are John Legend (the Isley Brothers' "Hello It's Me"), Jason Mraz (Bob Marley's "One Love") and Incubus' Brandon Boyd (Elvis Costello's "Alison").
Each of the songs, along with a director's cut of the commercial and behind-the-scenes footage, appears on an eight-track CD that will be distributed at Gap stores and Gap.com. From Sept. 1 through Sept. 17, the disc will be a free gift to customers making purchases of $60 or more, while supplies last.
Reuters/Billboard
Source: REUTERS
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