Collective Taps Yahoo!, Comcast, Turn, and Adap.tv

September 7, 2010

NEW YORK, Sept. 7 /PRNewswire/ — Collective, a full service provider of audience driven media and technology solutions for brand-conscious advertisers, today announced executives from Yahoo!, Comcast, Turn, and Adap.tv have joined the company’s rapidly growing senior management team.

“The combined experience of this additional talent ensures each of our solutions are front and center among brand advertisers,” said Todd Taplin, CRO of Collective. “The expanded senior management team will support our growth at this critical stage in our business.”

Christopher Alan Smith, Vice President, Video

Christopher will lead the expansion of the Collective targeted in-stream video business. At Adap.tv, Smith led the growth of the leading online video monetization platform, OneSource, through strategic partnerships with comScore Top 400 Video Metrix properties, online video platforms, and ad networks.

Kris Thoren, Vice President, Strategic Account Sales

Joining Collective from Yahoo!, Kris will focus on high level client partnerships, bringing additional market insights and custom audience targeting solutions to key clients. At Yahoo! Thoren most recently built out the America’s Division of the Global Sales team where he increased revenue tenfold in three years. Prior to that, he built out the sales channel for the Yahoo Sports Property which quickly became one of the most successful properties at Yahoo.

Andrew Horlick, NY Sales Director

Andrew Horlick brings more than ten years of agency and publisher experience to Collective where he joins the Company from Comcast. At Comcast he spent the majority of his time selling for properties including Fandango, E! and Fancast. He has also held posts at MSN and Mediacom.

Jason Lohr, Midwest Managing Director

Jason Lohr joins Collective from Turn, where he served as the Midwest Director. One of the first 15 employees at Unicast and first 3 at Centro, he has also held positions at Foote, Cone and Belding and Discovery. Jason has spent more than 15 years working in advertising, 11 of which have been in online ad sales.

“With audience segmentation becoming an increasingly significant component of online strategies for brand marketers, Collective is well positioned to be a great resource and partner to them,” said Thoren. “I’m looking forward to educating advertisers on the capabilities of Collective’s unique audience segmentation and back end analytics.”

“Collective is offering the industry a different way of buying online video and providing transparency and the right audience to the buyer,” said Smith. “As more dollars shift from TV budgets to online, video is a natural fit for brands to track reach, frequency, and audience. Collective is in great position to educate brand advertisers on how to buy their audience through online video.”

Collective is a full service provider of media and technology solutions for display advertising. We help advertisers, publishers and data providers identify and deliver online audiences. Our flagship products include Collective Network®, Collective Video®, Collective Direct(TM), and AMP®, the leading platform for targeting and managing online audiences. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, visit www.collective.com.


Laura Colona



SOURCE Collective

Source: newswire

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