Youku to Offer Live Coverage of 2010-11 Premier League Matches

September 8, 2010

BEIJING, Sept. 8 /PRNewswire-Asia/ — Youku (http://www.youku.com ),
China’s leading video site, has secured the rights to offer live broadcasts of
all 2010-2011 Premier League football matches, bringing coverage of the
world-class competitions to hundreds of millions of Chinese fans after a
three-year absence.

One of Europe’s leading football leagues, the Barclays Premier League is
known and loved by fans worldwide for its characteristic fast gameplay, heavy
scoring, and strong defense. The League has always been tremendously popular
with Chinese football fans. In addition to the traditional teams, Birmingham,
owned by Hong Kong businessman Carson Yeung, is also quickly becoming a
favorite. However, in the past three years, not only was there no live
broadcast of this prestigious football league in China, but related coverage
has been limited.

Youku has already launched its 2010 Premier League homepage
(http://sports.youku.com/2010yingchao ) for the nine-month football season.
The homepage features live feeds of ten football matches every week in
addition to on-demand videos, weekly 70-minute highlight reels, goal highlight
reels, additional behind-the-scenes footage of fans’ favorite athletes, and
video coverage of major sporting arenas. The site also offers sections
dedicated to popular teams including Manchester United, Arsenal, Liverpool and

“This is an unprecedented partnership,” said Youku chief editor Zhu
Xiangyang. “We look forward to bringing internet users and football fans the
best, most detailed coverage of Premier League matches, and we believe that
the range of choices and the wealth of content that we offer users will make
for a better viewing experience than any other way of following the matches.”
Zhu added that Youku has invested in additional bandwidth resources “in order
to ensure a viewing experience that’s far, far beyond anything else out

Earlier this year, Youku has been authorized with the World Cup 2010
on-demand broadcast rights from FIFA and CCTV, and the Wimbledon 2010 live
broadcast rights from ESPN Star.

About Youku

Youku (http://www.youku.com ) is China’s leading Internet video website
and premier online video brand. It is the top destination for Chinese Internet
users around the globe to watch and share videos. We offer just the right mix
of professionally-produced and user-generated video from our network of over
2,000 media partners in China, around Asia, and from around the world. And we
work with top-flight Chinese and global brands to deliver targeted,
cost-effective messaging to the audiences they want to reach.

Youku.com was officially launched in December 2006 and has grown rapidly
since. As of December 2009, Youku attracts more than 30 million unique viewers
a day, and 200 million a month according to Nielsen and iResearch. Total user
time spent exceeded 40 billion minutes per month.

    For additional information, please contact:

     Jean Shao
     Sr. Manager of International Public Relations
     Phone: +86-10-5885-1881 x7128
     Email: shaodan@youku.com

SOURCE Youku.com

Source: newswire

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