Running Press Book Publishers and Seventeen Magazine Team Up for Unique Book Project
PHILADELPHIA, Sept. 9 /PRNewswire/ — Christopher Navratil, Publisher of Running Press Book Publishers, a member of The Perseus Books Group, has acquired world rights to Seventeen’s Ultimate Style Guide by Ann Shoket and the Editors of Seventeen through Lia Ronnen at Melcher Media. Running Press will publish in July 2011; Melcher will package.
“We are excited to be working with Ann and her group in bringing this book to market. In working with the # 1 selling monthly teen magazine, our goal is to create an indispensable guide that readers will turn to for inspiration,” says Navratil.
“This book represents an important part of our editorial strategy of ‘Seventeen Everywhere’ – we want to be everywhere teen girls are … including bookstores!” says Seventeen Editor in Chief, Ann Shoket. “Running Press is a great fit for us because they understand how to reach the consumer through traditional and non-traditional book channels.”
At its core, Seventeen’s Ultimate Style Guide will teach teens and young women how to develop their own personal style and provide hundreds of ideas on how to maximize wardrobe options, stretch the dollar, and make everyday basics work in hundreds of ways. The book will be an essential and timeless guide for every girl just as the magazine is the iconic fashion and beauty bible for generations of teens.
“The power and reach of Seventeen attracted us to the project from day one,” said David Steinberger, President and CEO of The Perseus Books Group. “They fully understand the effectiveness of branded, multi platform marketing and they are a great partner for a project of this magnitude,” he said.
In addition to the 13 million readers of the print magazine, Seventeen.com has more than 1.8 million unique visitors per month, more than 200,000 fans on Facebook, 90,000 Twitter followers, and an iphone app that has reached 1 million downloads.
About Running Press
Running Press creates more than 200 new titles a year under three imprints: Running Press, Running Press Miniature Editions(TM), Running Press Kids. It is a member of The Perseus Books Group, an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties.
Member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo, Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and Nation Books. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing and distribution services to independent publishers.
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is the leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC, Dec. 2009) and reaches 73 million adults (MRI, Fall 2009).
Contact: Craig Herman Associate Publisher, Marketing & Publicity 215-567-5370 firstname.lastname@example.org
SOURCE Running Press Book Publishers