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Nokia Makes it Easier, More Lucrative for Developers to Reach the World’s Largest Smartphone Family

September 14, 2010

LONDON, September 14, 2010 /PRNewswire-FirstCall/ — Nokia (NYSE: NOK)
today unveiled a number of major improvements in developer tools making it
simpler, easier and more lucrative for people to build fantastic apps that
can reach the world’s largest audience of mobile users.

Highlights include:

– Significant enhancements to the Nokia Qt Software Development Kit (SDK)
resulting in a 70 percent reduction in the number of lines of code required
when developing for the company’s family of Symbian smartphones; -
Improvements in the Ovi Store user experience including a new look and feel,
making it faster and making apps easier to find; – Lower barrier of entry and
increased monetization opportunities for developers, including free Java and
Symbian signing, in-app purchase, improved revenue share, and advanced
developer analytics.

“Our announcements will certainly bring more great apps to Nokia
products, especially our new family of Symbian smartphones announced today,”
said Purnima Kochikar, Vice President for Forum Nokia. “We have made it much
simpler, removed obstacles and made it more lucrative for people to build
apps for our phones. We believe that this will convince more developers to
build apps for the millions of people, in more than 190 countries, that are
using the Ovi Store on their Nokia devices.”

Design, Develop

Today, developers can distribute apps to approximately 175 million Nokia
Symbian smartphones – the largest smartphone user base in the world. Qt is
pre-installed on all new Nokia smartphones and downloadable to millions of
smartphones people are already using. Using the Nokia Qt SDK to build their
apps, developers will discover a complete, easy-to-use tool that brings a
shortened workflow, simplified development and intuitive UI libraries
resulting in 70 percent fewer lines of code, cutting creation time
dramatically.

New opportunities for developers will include in-app purchase, enabling a
wide range of app pricing options in Ovi Store such as subscription models,
micro-transactions, or “try and buy.” This means if people enjoy the free
version of the app, they can easily upgrade to the paid version. It also
allows developers to build added value into their apps such as the sale of
virtual goods, additional levels for games, or enhanced or localized in-app
features.

Mikael Hed, CEO of Rovio, the company behind one of the world’s most
popular mobile games, Angry Birds, is pleased to bring the game to Nokia
devices. Speaking about the new in-app purchase feature in Ovi Store, Hed
said, “We now have an elegant mechanism for providing premium content within
games, like Angry Birds, in a way that doesn’t interrupt people playing the
game.”

With the Nokia Qt SDK, developers can also future proof their app by
easily adapting them to run on future mobile platforms such as MeeGo, while
taking advantage of any additional features or APIs those platforms bring.

Distribute

Nokia will focus on making developers more money by leveraging the
largest operator billing footprint available and greatly improving the
operator revenue share for payments made after October 1. Nokia has also
removed the time consuming and costly step of app signing. With one click,
Java and Symbian apps signing is complete.

Nokia’s acquisition of Motally provides rich in-app analytics for
developers and publishers to better track, report and monetize their content;
these capabilities will be extended to Qt, Symbian, MeeGo and Java platforms.

The reach of Ovi Store provides tremendous opportunities for developers
with an active user base in more than 190 countries and strong local
relationships with 91 of the world’s top operators. More than 50 publishers
have seen more than 1 million downloads each, with some – like Offscreen -
reaching more than 43 million downloads.

“Fizwoz was launched as a Qt-based app at the beginning of the year and
featured in the top 10 Ovi Store apps for the Nokia N900 for just a week,”
said Andy Sheldon, CEO, Fizwoz. “During that time, it received over 9,000
downloads from 91 countries, and when we put it on Symbian smartphones in
early May our numbers on Nokia shot up. We now have almost 41,000 people
using it in 167 countries and add 200-300 new people every day. In fact, it
took just two months for Nokia to catch up with our user number on a big
competitor’s app store with a predominantly U.S. distribution footprint.
Nokia is truly worldwide.”

First SDK for touch based mobile phones

In addition to the refinements with the Nokia Qt SDK for smartphones and
mobile computers, Nokia also announced an SDK for Series 40 Touch and Type -
the industry’s first touch SDK for mobile phones.

Last year, Nokia shipped 364 million mobile phones – around a million
devices every day. The new Series 40 Touch and Type SDK brings the benefit of
a touch interface to a new global audience. The SDK, available for download
from http://www.forum.nokia.com, will make development for these devices
extremely simple and allows easy porting of existing apps created for current
Nokia smartphones.

About Nokia

At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, more than 1.3 billion people connect to one
another with a Nokia device – from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.

http://www.nokia.com

SOURCE Nokia Corporation


Source: newswire



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