Febreze® Takes Freshness on the Road With the Febreze Game Day Freshness Tour

September 14, 2010

CINCINNATI, Sept. 14 /PRNewswire/ — This season, the “Official Air Freshener of the NFL” Febreze® and “First Lady of Football” Olivia Manning are taking freshness on the road with the Febreze Game Day Freshness Tour to get football moms and families nationwide game day ready. From NFL Kickoff through Super Bowl XLV in North Texas, the Febreze Game Day Freshness mobile home tour will travel to NFL stadiums and local events nationwide to share favorite game day traditions, home freshening tips and recipes.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100914/NY60810 )

(Photo: http://photos.prnewswire.com/prnh/20100914/NY60810 )

“I have been watching football for years and know there are many football moms and wives out there just like me who are passionate about their favorite NFL teams and game-watching gatherings,” said Olivia Manning. “I’m excited to partner with Febreze to share my own favorite traditions – from game preparation to clean up – and learn how NFL moms and wives everywhere celebrate football in their homes.”

No matter which team they root for, football fans and moms across the country can visit their local Febreze Game Day Freshness Tour stops to get “a play for every occasion,” and experience a variety of Febreze products, whether moms need to prep the home for a big football game or eliminate sweat odors on kids’ sports gear. Those families who can’t find a tour stop in their hometown can still join the fun by visiting www.facebook.com/febreze throughout the NFL season to get exclusive content from Olivia Manning and submit their own favorite game day traditions.

“Our research shows that moms who are passionate about the NFL have a connection to the sport through loyalty to their local teams and value the legacy of the NFL-game watching experience at home with friends and family,” said Scott Beal, Febreze brand manager. “Based on this insight, Febreze is setting out to engage female football enthusiasts and help them make game day special all season long.”

The Febreze program is a result of a sponsorship between Procter & Gamble and the NFL. The Febreze family of products has always been well-known for providing fresh, clean scents and eliminating odors from fabrics and the air, and now has tackled tough odors in NFL locker rooms cross-country.

For more information on the program and a list of local events, visit www.facebook.com/febreze and www.febreze.com. Follow Febreze on Twitter @Febreze_Fresh.

About Procter & Gamble [NYSE: PG] Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.

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Source: newswire

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