pTeroPure Pterostilbene to Present as Part of the Functional Ingredients Webinar Series

September 15, 2010

IRVINE, Calif., Sept. 15 /PRNewswire-FirstCall/ — pTeroPure(TM), an ingredients division of ChromaDex Corporation (OTC Bulletin Board: CDXC) specializing in high purity resveratrol and pterostilbene for use in the dietary supplement and functional food markets, announced today that it will participate in a webinar entitled “The Science of Pterostilbene: The Next Generation Resveratrol, as part of a webinar series run by the industry trade magazine, Functional Ingredients. The webinar is hosted by the American Council for Medicinally Active Plants (ACMAP).

The webinar is scheduled for Tuesday, September 28, 2010 at 2 PM EDT on the Functional Ingredients website, and is free and open to the public. The webinar can be found at http://event.on24.com/r.htm?e=240866&s=1&k=1D9FEBC9E53603C2E10076475663ED2E&partnerref=pteropure_web.

The presentation will focus on pterostilbene, a natural derivative of resveratrol found in small berries such as blueberries and grapes. Like resveratrol, pterostilbene functions as an antioxidant and an anti-aging agent and has been shown to help lower cholesterol and blood glucose levels. Unlike resveratrol, pterostilbene has greatly improved oral adsorption and metabolizes more slowly in the body, allowing more time for its antioxidant activities to take place. The presentation will also explain the science behind pterostilbene’s ability to lower cholesterol and how it acts to reduce oxidative stress and promote anti-aging.

Speakers will include Agnes Rimando, PhD, of the USDA-ARS at the University of Mississippi, Dennis Feller, PhD, former chair of the Department of Pharmacology at the University of Mississippi, and Jeremy Bartos, PhD, Ingredients Product Manager of pTeroPure.

Pterostilbene has the potential to be one of the most significant new ingredients the dietary supplement field has seen in a long time,” said Frank L. Jaksch Jr., cofounder and CEO of ChromaDex. “The science behind the use of pterostilbene as an alternative to resveratrol is sound. To further demonstrate the benefits of pterostilbene ChromaDex is sponsoring, in collaboration with the University of Mississippi, the first human clinical study.”

About pTeroPure

pTeroPure was founded as a high-quality raw materials division of ChromaDex to supply ingredients such as resveratrol and pterostilbene to the dietary supplements industry. ChromaDex holds the exclusive worldwide patent rights for pterostilbene based on technology licensed from the University of Mississippi and the USDA. The first human clinical study on pTeroPure pterostilbene is currently in progress at the University of Mississippi. pTeroPure is committed to the science behind each ingredient. For more information, visit www.pteropure.com or call 949-600-9694.

About ChromaDex

ChromaDex is a leader in the development of phytochemical and botanical reference standards and the creation of associated intellectual property. ChromaDex is committed to sustainable “green chemistry” and provides the dietary supplement, food, beverage, nutraceutical and cosmetic industries with the novel ingredients, analytical tools and services to meet product regulatory, quality, efficacy and safety standards. For more information, visit www.chromadex.com or follow ChromaDex on Twitter @ChromaDex.

About the American Council for Medicinally Active Plants (ACMAP)

The primary purpose of ACMAP is to promote and foster research, development, production, and conservation of medicinal, aromatic, and other bioactive plants useful to human health. ACMAP is comprised of representatives from academic, government, and private entities engaged in research, education, production, handling, product(s) development and marketing of medicinal/nutraceutical/bioactive plants. ACMAP is organized exclusively for charitable, educational, and scientific purposes. For more information, visit http://www.acmap.org or email info@acmap.org.

About Functional Ingredients

Functional Ingredients magazine is the premier resource for the global supply community, read each month by more than 12,500 qualified finished goods manufacturers plus another 3,000 digital readers. FI is dedicated to building the supply community by delivering strategic, innovative and scientific information about formulating, sourcing, developing and launching products and applications while upholding a dedication to building community. Functional Ingredients magazine is a part of a larger portfolio of products within the Global Supply Portfolio of New Hope Natural Media. For more information, visit www.functionalingredientsmag.com.

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements involve risks and uncertainties, including but not limited to: the ability to market, produce and sell the referenced ingredients; risks relating to product and customer demand, market acceptance of our products; the effect of economic conditions both nationally and internationally; the ability to protect our intellectual property rights; the impact of any litigation or infringement actions brought against us; competition from other providers and products; risks in product development; our ability to raise capital to fund continuing operations; the ability to complete transactions; and other factors discussed from time to time in the Company’s Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.

    Investor Inquiries
    Liviakis Financial Communications, Inc.
    John M. Liviakis, President

    pTeroPure Contact
    Jeremy Bartos
    Ingredients Product Manager
    10005 Muirlands Blvd, Suite G, Irvine, CA

    ChromaDex Contact
    Jenny Robles
    Administrative Assistant to the CEO
    10005 Muirlands Blvd, Suite G, Irvine, CA

    Media Contact
    Megan Lavine
    Canale Communications
    3033 5th Ave., Suite 400, San Diego, CA

SOURCE ChromaDex Corporation

Source: newswire

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