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Perfect World Announces the Introduction of New MMORPG ‘Empire of the Immortals’

September 19, 2010

BEIJING, Sept. 19 /PRNewswire-Asia/ — Perfect World Co., Ltd.
(Nasdaq: PWRD) (“Perfect World” or the “Company”), a leading online game
developer and operator based in China, today announced that it plans to launch
a brand new MMORPG “Empire of the Immortals” soon. The new game is part of
the immortals-themed online game series, which began with the Company’s first
adventure MMORPG, “Battle of the Immortals.”

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“Empire of the Immortals” features the international style of the
“Immortals” series, and creatively incorporates ancient armory and weapons
technologies into the online game. The game provides players eight unique
classes to choose from, and offers gamers who love advanced game play a “Runes
System” that allows for greatly personalized weapons and equipment, as well as
a “Spirit System” that can add a vast spectrum of different attributes to
gamers’ characters. “Empire of the Immortals” will run on an upgraded “Cube”
engine to render exciting visual effects, innovative game play and battle
modes.

Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World,
commented, “As an internationalized online game, ‘Empire of the Immortals’ is
an integral step in Perfect World’s strategy to diversify its products. In
the past few years, we have taken tremendous effort to provide various game
products that cater to players’ wide range of interests. We believe the
‘Immortals’ franchise will appeal to both Eastern and Western players, and the
launch of ‘Empire of the Immortals’ is a key move in this endeavor.”

About Perfect World Co., Ltd. (http://www.pwrd.com)

Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer
and operator based in China. Perfect World primarily develops online games
based on proprietary game engines and game development platforms. The
Company’s strong technology and creative game design capabilities, combined
with extensive knowledge and experiences in the online game market, enable it
to frequently and promptly introduce popular games designed to cater changing
customer preferences and market trends. The Company’s current portfolio of
self-developed online games includes massively multiplayer online role playing
games (“MMORPGs”): “Perfect World,” “Legend of Martial Arts,” “Perfect World
II,” “Zhu Xian,” “ Chi Bi,” “Pocketpet Journey West,” “Battle of the Immortals”
and “Fantasy Zhu Xian;” and an online casual game: “Hot Dance Party.” While a
substantial portion of the revenues are generated in China, the Company’s
games have been licensed to leading game operators in a number of countries
and regions in Asia, Europe and South America. The Company also generates
revenues from game operations in North America and Japan. The Company plans
to continue to explore new and innovative business models and remains deeply
committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements
constitute forward-looking statements under the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates” and similar statements. Such
statements involve certain risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking statements.
Potential risks and uncertainties include, but are not limited to, our limited
operating history, our ability to develop and operate new games that are
commercially successful, the growth of the online game market and the
continuing market acceptance of our games and in-game items in China and
elsewhere, our ability to protect our intellectual property rights, our
ability to respond to competitive pressure, our ability to maintain an
effective system of internal control over financial reporting, changes of the
regulatory environment in China, and economic slowdown in China and/or
elsewhere. Further information regarding these and other risks is included in
Perfect World’s filings with the U.S. Securities and Exchange Commission,
including its annual report on Form 20- F. Perfect World does not undertake
any obligation to update any forward-looking statement as a result of new
information, future events or otherwise, except as required under applicable
law.

    For further information, please contact

    Perfect World Co., Ltd.
     Vivien Wang
     Investor Relations Officer
     Tel:   +86-10-5885-1813
     Fax:   +86-10-5885-6899
     Email: ir@pwrd.com

http://www.pwrd.com

    Christensen Investor Relations
     Kathy Li
     Tel:   +1-480-614-3036
     Fax:   +1-480-614-3033
     Email: kli@christensenir.com

     Teal Willingham
     Tel:   +86-10-5971-2001
     Fax:   +86-10-5971-2001
     Email: twillingham@christensenir.com

SOURCE Perfect World Co., Ltd.


Source: newswire