Versant Delivers Swedish Epic-Pop, Fronted by a Bona Fide Siren
LOS ANGELES, Sept. 20 /PRNewswire/ — The brainchild of Carah Faye Charnow, former frontwoman of the Grammy-nominated Shiny Toy Guns, and producer Daniel Johansson, Versant dwells in the ether of great pop synthesists like M.I.A. and Arcade Fire — courageous artists who are redefining modern pop with a niche that extends deep into the mainstream.
Heartbeats, their sparkling debut, synthesizes electro-melodicism with up-to-the-minute textures that ignite both dance floors and rock clubs. “Our goal was to start new chapters in our lives without drawing from our past ones,” explains Charnow about her collaboration with Johansson, who also produced the title track of 2009′s Crossing the Rubicon for fellow Swedes The Sounds. “This was truly a fresh start, and for that to be worth it, we really had to make sure everything was just how we wanted it.”
A lengthy recording process yielded deft pop collages that meld the organic and the digital: at any moment, saloon-style pianos or otherworldly synth swoops will punctuate Charnow’s soaring, multi-layered vocals. Listeners are left continually surprised by what the next musical moment will reveal. “We had one rule for ourselves: ‘How does it make us feel?’ Whether or not other people would like it only weighed us down and made us compromise.”
Online anticipation continues to build for the release, and the band has been reaching out with highly personal video postcards and performances, including an impromptu cover of “S.O.S” by Abba that was chosen by fans in an online poll. The video comments reveal fans’ connection with the music as well as a deep loyalty towards the band’s charismatic frontwoman.
“We’ve put everything we have into the songs on this EP, as well as many more we have yet to show. We want as many ears as will listen to have the chance to experience our music.” With the same ambitious smile that is evident in the music, Charnow adds, “That said, I want to see it everywhere!”
Title: Heartbeats EP Release Date: 9/21/2010 Single: "Quick Escapes" Versant online: http://www.versantmusic.com http://www.facebook.com/versantmusic http://www.myspace.com/versantmusic http://www.twitter.com/versantmusic
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