Charm Wins Midea Small Home Appliance Group’s Full TV Media Account for 2011

September 21, 2010

BEIJING, Sept. 21 /PRNewswire-Asia-FirstCall/ — Charm Communications Inc.
(Nasdaq: CHRM) (“Charm” or the “Company”), a leading advertising agency in
China, today announced that its Charm Advertising business unit has won Midea
Small Home Appliance Group’s full TV media account for 2011. According to CTR,
TV on average accounts for over 70% of advertisers’ media spending.

With over 150,000 employees and a total sales volume of over RMB 95
in 2009, Midea is one of the largest home appliance manufacturers in
China, which is also one of China’s fastest growing sectors reflecting
expanding domestic consumption. Midea Small Home Appliance Group is one of
Midea’s two major operating divisions and produces 12 main product lines,
including microwaves, rice cookers, ovens, water coolers, water heaters, soy
milk makers, dish washers, and vacuum cleaners, each of which occupies a
leading market position in its category.

Charm Advertising, Charm’s advertising agency arm, has been working with
Midea Small Home Appliance Group since 2009, serving Midea’s Soy Milk Maker
product line. In 2009, Charm created an integrated advertising campaign for
Midea’s Soy Milk Maker, which extended from market research and creative
design to media planning and buying and helped to increase its sales many
times over. In 2010, in recognition of Charm’s service and technical abilities,
Midea invited Charm to extend the same services to four of Midea Small
Appliance Group’s other product lines.

Midea Small Home Appliance Group is integrating its product line media
accounts and held a pitch for its 2011 full TV media businesses in September
. Midea chose Charm Advertising because of Charm’s outstanding track
record in the TV market and its ability to deliver full media service
capabilities and provide a large customer like Midea with a one-stop-shop
solution for all of its TV media needs.

“Midea is one of China’s largest and highest profile advertising clients
and winning this account demonstrates our in-depth understanding of the TV
market and the recognition from a leading Chinese enterprise which is looking
for a partner of the same caliber. We have been very pleased with our progress
in growing the Midea account, and we look forward to becoming its business
partner to support its leading market position,” commented He Dang, founder,
chairman and CEO of Charm. “The Midea account will also help solidify our
client base in Southern China which is one of our strategic growth areas for
service network expansion, in particularly the Pearl River Delta Region where
we have already made progress with other major clients such as Guangdong
Development Bank, GD BBK (Bubugao), and Konka.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency
in China. Charm operates its business under three brands: Charm Advertising,
Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm
Interactive brands, Charm offers integrated advertising agency services from
planning and managing advertising campaigns to creating and placing
advertisements. Under the Shangxing Media brand, Charm has established a
portfolio of television advertising media resources through its exclusive
arrangements with four programs on CCTV, and two satellite television channels,
Shanghai Dragon TV and Tianjin Satellite TV, which includes not only
advertising time but also opportunities for placing branded content. Charm’s
clients include well-recognized brand names in China across many industries,
as well as emerging domestic leading brands. In January 2010, Charm formed a
joint venture with international 4A advertising group Aegis Media, its
strategic investor, to operate its brand “Vizeum” in China. For more
information please go to http://ir.charmgroup.cn .

    For investor and media inquiries, please contact:

    New York

    Amanda Sham
    Brunswick Group
    Phone: +1-212-333-3810
    Email: charm@brunswickgroup.com


    Henry Fraser
    Brunswick Group
    Phone: +86-10-6566-2256
    Email: charm@brunswickgroup.com

SOURCE Charm Communications Inc.

Source: newswire

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