Heather Perram Frank Named Vice President of Vertical Development for USA TODAY

September 23, 2010

MCLEAN, Va., Sept. 23 /PRNewswire/ — USA TODAY has announced Heather Frank has been named vice president of vertical development for USA TODAY. Frank will oversee the department dedicated to the creation and implementation of new as well as existing vertical content areas.

“Heather came to USA TODAY just a few short months ago and has really had tremendous success in developing our health and lifestyle vertical. We look forward to her applying her knowledge and experience to developing all of our future verticals,” said David L. Hunke, president and publisher of USA TODAY.

Frank joined USA TODAY in 2010 as general manager of USA TODAY’s YOUR LIFE health and lifestyle vertical. Previously, she led the content programming and operations teams for RevolutionHealth.com. Prior to that, she was the editor-in-chief for Meredith Corporation’s women’s lifestyle sites.

From 1997 to 2003, she was an executive at America Online, where she led editorial teams in developing programming in response to popular culture and current events. Prior to joining AOL, Frank was the general manager for new media at WHERE magazines. Frank is a graduate of Newcomb College.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than five million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


Source: newswire

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