Rubenstein Public Relations Adds Innovative Weight-Loss Tool to Its Portfolio

September 23, 2010

NEW YORK, Sept. 23 /PRNewswire/ — The makers of the Perfect Plate (www.perfectplate.com), an innovative weight-loss tool, have retained Rubenstein Public Relations (www.rubensteinpr.com) to help build the brand’s profile and generate media attention for several upcoming company announcements. The Perfect Plate seamlessly fits into the agency’s weight-loss category portfolio, as past clients include the Atkins diet and the Park Avenue Diet.

Rubenstein Public Relations (RPR) is developing a multifaceted media strategy focusing on a diverse audience. RPR will work to generate exposure for the Perfect Plate in print, broadcast and online media throughout the United States. The agency will target reporters covering diet, obesity and diabetes, and will respond to relevant trend pieces. Upcoming announcements, projects and celebrity partnerships involving the Perfect Plate are set to be publicly revealed later this year.

The Perfect Plate is a program that overcomes even the strictest dietary challenges and eliminates many obstacles that are typical of most diet plans. Rather than forcing the dieter to do all the work, the Perfect Plate measures out the calories in its specially crafted compartments that are designed to hold 100 percent of the dieter’s daily nutritional needs. It does not limit the types of food the dieter can consume. The plate is not designed to hold sweets or beverages, and the dieter’s last meal must be consumed before 7 p.m. each day. As with any weight-loss or exercise program, a doctor should be consulted before changing any diet and exercise plan.

SOURCE Rubenstein Public Relations

Source: newswire

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