THE LOOK Kicks Off Its Weekly Beauty Bag Giveaway

September 23, 2010

LOS ANGELES, Sept. 23 /PRNewswire/ — THE LOOK kicked off its weekly “beauty bag” giveaway this week with a prize package featuring a Foley+Corinna bag and Cherry Jack beauty products. www.thelooktv.com/contest

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Each week THE LOOK will award a lucky winner a prize package including a Foley+Corinna “Dumonde Disco City Bag” and two products from Cherry Jack Couture. All entrants will receive a discount code for 10% off any of the following brands at THE LOOK Store (www.thelookstore.com): Cherry Jack Couture, Clear Poreformance, Lancer Dermatology, Lotus Wei, Pan Am, Lane Boots, Obliphica, and Face It!

The weekly giveaway runs from Monday, September 20th through Sunday, October 17th.

In addition to its primary website, www.thelooktv.com, THE LOOK can be found on Facebook at www.facebook.com/thelooktv, Twitter, www.twitter.com/thelooktv, and YouTube, www.youtube.com/thelooktvchannel.


Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle. THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store. As a network, THE LOOK features four original series including: “On the Scene,” “Fashion Diva,” “DIY: Do It Yourself,” and “Beauty School.” Viewers can find these series online at thelooktv.com and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO, Alan Mruvka, has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include producing films, television series and co-founding E! Entertainment Television. Mr. Mruvka was the largest non-corporate shareholder of E! until selling his shares in the company and stepping down from it’s Board of Directors. Now an accomplished entrepreneur, Mruvka has founded several successful companies including Movies USA magazine, a national million copy per month movie magazine that was distributed free in movie theaters, Filmtown, a film finance and distribution company, The Ministry of Film, a film and television production company, and The Alan Mruvka Company, a successful real estate development company concentrating on commercial projects in New York, Las Vegas and Los Angeles. While at The Ministry of Film and Filmtown, Mr. Mruvka created and executive produced numerous television shows including USA Network’s “Pacific Blue,” basic cable’s highest rated one-hour drama at that time, which shot over 100 episodes and ran five seasons; and the weekly boxing series “Thunderbox.” He also produced several feature films including the winner of the Chicago International Children’s Film Festival and the Sundance Film Festival’s critically acclaimed “Digging to China,” starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winner Timothy Hutton; Showtime’s “The Legend of Gatorface;” and “State and Main,” starring Philip Seymour Hoffman, Alec Baldwin, William H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.


Source: newswire

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