Bask Magazine Names Carrie Williams Editor-In-Chief

September 23, 2010

NEWPORT BEACH, Calif., Sept. 23 /PRNewswire/ — Bask, the quarterly lifestyle magazine introducing a new era of luxury in balance for Southern California readers, has appointed Carrie Williams as the publication’s Editorial Director/Editor-in-Chief. Designed to express a new conceptual approach to luxury living with perspective, the magazine represents a departure from established patterns in lifestyle publishing with content enriched by web-based coverage and entertaining interactive capabilities. Bask’s inaugural Winter issue is set to debut in November.

Jolie Adams, Bask’s Co-Founder and Publisher, applauds Williams joining the magazine’s leadership team stating, “Carrie’s creative talents are the perfect fit to orchestrate Bask’s dynamic mix of editorial content and interactive components. She has a depth of insight into our stylish readers’ interests and expectations as well as an exceptional, refined eye for creating visually appealing content. Carrie truly has a unique flair for reflecting modern audiences’ interests with wit, expression and innovation.”

“I’m excited about the creative possibilities that Bask represents. It’s energizing to be working with Jolie to launch a new iteration in lifestyle publishing – one that introduces a balanced approach to fine living, where the concept of ‘luxury’ goes beyond couture to include other luxuries, such as the ‘luxuries’ of time well spent, enjoying a great new book, and living in a way that positively impacts the earth,” says Williams. “As a result, Bask is custom-designed to celebrate the best elements of Southern California living; from eco to luxe. Our features will be visually stunning while blending intelligent and trend-conscious coverage. The content will serve as a timely resource for the quality goods, services, places and people we all want to know more about,” Williams adds.

Bask’s innovative content reflects this perspective in sections such as Bask@Home: the estates, designers, architects and decor making news on the home front, Men’s P.O.B. (Piece of Bask): the stylish gentleman’s seasonal guide to the good life in SoCal, and Sustainance: the freshest news in eco-minded living. Bask’s print version will serve as the centerpiece for an impressive array of interactive conveniences for readers and exciting cross-media opportunities for advertisers. The interactive features will optimize an array of online, mobile and social media on an impressive level even when compared to national publications.

Williams’ editorial expertise includes print and broadcast journalism, as well as developing leading-edge communications and marketing campaigns for Fortune 500 companies. In addition to her work in the news departments for KABC-TV, KNBC-TV and CNN’s Los Angeles bureau, Williams also has written for Coast Magazine and Orange Coast Magazine. Her extensive knowledge of luxury lifestyle publishing was further honed during her tenure as Editor-in-Chief of Coast Kids magazine where Williams infused the upscale parenting lifestyle publication with resourceful, intelligent, and playful content for families along Southern California’s coastline communities. Beyond these credentials, Williams is a Newport Beach native who inherently understands the interests and enjoyments of Bask’s savvy audience.

Bask will be capturing the new era of luxury for sophisticated readers throughout coastal Orange County, Los Angeles, San Diego and beyond. Each quarter, Bask will reach more than 150,000 readers in coastal Orange County, Beverly Hills, Bel-Air, Pasadena, La Jolla and Rancho Santa Fe via direct mail, an aggressive racking program at fine boutiques, retailers, and restaurants and on select premier newsstands.

Bask Magazine is a joint venture of Jolie Adams and Surterre Properties, one of Southern California’s leading luxury residential real estate firms. The partnership provides the unmatched branding and marketing acumen of Surterre’s Chief Marketing Officer, Paula Ansara-Wilhelm, who will serve as the magazine’s President and is renowned for her ability to effectively reach Bask’s demographic of affluent men and women ages 35-60. Adams brings to Bask an impressive track record of successful Southern California lifestyle magazine launches, including co-founding the Riviera Magazines in both Orange County and San Diego.

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SOURCE Bask Magazine

Source: newswire

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