Global Guinness Celebration, Arthur’s Day 2010 Includes the Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, Westlife and Paolo Nutini

September 24, 2010

DUBLIN, September 24, 2010 /PRNewswire-FirstCall/ –

– Consumers Around the World Join in the Global Celebration in Addition
to Live Music Events and Celebrations in Ireland, the USA, the Caribbean and

The owners of GUINNESS(R) beer, the world’s number one stout, last night
hosted the 2010 Arthur’s Day global celebration, which kicked off at the
world famous St. James’s Gate Brewery. Westlife, The Script, Brandon Flowers,
Snow Patrol, Kelis, The Manic Street Preachers, and Paolo Nutini performed in
local pub venues across Dublin, Cork and Galway, Ireland, whilst millions of
consumers across the world took part in a global “To Arthur” toast which
began at 17:59 in Dublin, Ireland and will finish in Kuala Lumpur, Malaysia
24 hours later.

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Arthur’s Day was created in 2009 to mark the iconic brand’s 250th
anniversary of the signing of the 9,000 year lease on St. James’s Gate in
Dublin by the beer’s famous philanthropist founder, Arthur Guinness. This
year’s events will continue to support the philanthropic legacy of Arthur
Guinness with the launch of http://www.guinnessforgood.com, continuing to
build on the good work that has already started in supporting social
entrepreneurship around the world.

In total over 60 artists performed across the country with the
celebrations beginning at 17:59 local time with the global toast to Arthur
Guinness and his remarkable legacy. Consumers enjoyed the celebration at over
30 venues across Dublin, Cork and Galway from intimate gigs in pubs to music
venues and a concert at the St. James’s Gate brewery itself.

Additionally, GUINNESS & Co. has recently committed to increasing the
Arthur Guinness Fund(TM) to EUR7.4 million by 2012 as it continues its
commitment to maintaining the philanthropic legacy of Arthur Guinness, by
further supporting the search for the next generation of social entrepreneurs
worldwide. As part of this, the Arthur Guinness Fund has launched
http://www.guinnessforgood.com and is also announcing a new three year
partnership with Ashoka – the world’s leading community of social
entrepreneurs – to enable the deployment of the funds to new social
entrepreneurial projects around the world. The global application process
will begin just after this year’s Arthur’s Day on Tuesday 28 September 2010.

logos are trade marks. As leaders in social responsibility, Diageo and
Guinness & Co. encourage everyone to celebrate Arthur’s Day responsibly.

About Diageo

Diageo is the world’s leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance,
visit us at http://Diageo.com. For our global resource that promotes
responsible drinking through the sharing of best practice tools, information
and initiatives, visit http://DRINKiQ.com.

    Celebrating life, every day, everywhere.

    Media Contact:

    Alison Reemer,
    guinnessglobal@taylorpr.com ,
    areemer@taylorpr.com ;

    Rachael Newton,
    t: +44-20-8978-2820,
    m: +44-7803-856-582,
    Rachael.Newton@diageo.com .

SOURCE Diageo plc

Source: newswire

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