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UFC® Fans Select Matt Serra as the Recipient of theTequila CAZADORES® Spirit Award for UFC 119

September 27, 2010

CORAL GABLES, Fla., Sept. 27 /PRNewswire/ – Tequila CAZADORES®, the number-one premium tequila in the world(1) and Official Spirits Sponsor of Ultimate Fighting Championship® (UFC®), is proud to announce the 15th recipient of the Tequila CAZADORES® Spirit Award. Welterweight fighter, Matt Serra has accepted this award. Matt Serra is known for his competitive spirit and long history with Mixed Martial Arts.

(Photo: http://photos.prnewswire.com/prnh/20100927/NY71256 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100927/NY71256 )

Tequila CAZADORES and UFC invited fans (21+) to decide the Tequila CAZADORES Spirit Award winner for UFC 119. Consumers had the opportunity to vote online at UFC.com for the fighter they thought demonstrated social responsibility, dedication to their art form, and good sportsmanship; the core values behind the Tequila CAZADORES brand and its sponsorship with UFC.

Matt’s win was announced LIVE on September 25, 2010 at UFC 119 in Indianapolis, Indiana as well as on Pay-Per-View® during the fighter’s walk-out to the Octagon(TM). Tequila CAZADORES congratulates Matt on his win and applauds the rapidly growing fan base for supporting the Tequila CAZADORES Spirit Award.

Matt Serra’s commitment and loyalty goes beyond the Octagon(TM). In addition to his dedication for perfecting his craft, Matt is also passionate about giving back to his local community. Matt runs two Brazilian Jiu-Jitsu schools in New York where he coaches and trains individuals. As the winner of the Tequila CAZADORES Spirit Award, Tequila CAZADORES presented Matt with a plaque and a check for a $1,000 donation made in his name to the charity of his choice.

“We are proud to honor Matt Serra for his outstanding achievements and commitment to coaching and shaping individuals into MMA fighters” said Fannie Young, vice president and brand managing director, Tequila CAZADORES. “His exceptional talent, community involvement, and honorable conduct are aligned with our brand values and make him the model recipient for the Tequila CAZADORES Spirit Award.”

Tequila CAZADORES is the Official Spirit Sponsor of Ultimate Fighting Championship® (UFC®). UFC is the world’s leading professional mixed martial arts organization (MMA) that offers a premier series of MMA sporting events. The Tequila CAZADORES Spirit Award is an honor that is presented to the UFC fighter who best exemplifies social responsibility, commitment to the MMA art form, or good sportsmanship. Each month the winning fighter is presented with a plaque and a $1,000 check from Tequila CAZADORES to the fighter’s charity of choice.

Past winners of the Tequila CAZADORES Spirit Award are:

  • Forrest Griffin – May 23, 2009
  • Rich Franklin – June 15, 2009
  • Randy Couture – July 13, 2009
  • Kenny Florian – August 7, 2009
  • Nate Marquardt – August 28, 2009
  • Tito Ortiz – September 19, 2009
  • Brandon Vera – October 23, 2009
  • Cain Velasquez – November 20, 2009
  • Frank Mir – December 11, 2009
  • Brian Stann – February 5, 2010
  • Brian Stann (culmination award) – March 25, 2010
  • Diego Sanchez – May 27, 2010
  • Kurt Pellegrino – July 1, 2010
  • Clay Guida – August 4, 2010
  • Kenny Florian – August 28, 2010

About Tequila CAZADORES®

Tequila CAZADORES is the maker of the number-one premium tequila in the world(2) and the number-one Reposado Tequila in California(3). It is renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information, visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For more information, visit www.bacardiusa.com.

Ultimate Fighting Championship®www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym(TM), UFC Fight Club affinity program, UFC Fan Expo(TM) festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com.

DRINK RESPONSIBLY. DISFRUTE CON MODERACION

©2010 CAZADORES IS A REGISTERED TRADEMARK AND THE DEER DEVICE IS A TRADEMARK. IMPORTED BY TEQUILA CAZADORES U.S.A., SEAL BEACH, CA. TEQUILAS – EACH 40% ALC. BY VOL.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

(1) 2007 International Wine & Spirit Record (IWSR)

(2) 2007 International Wine & Spirit Record (IWSR)

(3) 2009 The Nielsen Company


    For additional information:
    ---------------------------

    Cortney Silverman
    Senior Account Executive
    CORBIN-HILLMAN COMMUNICATIONS
    cortney@corbinpr.com
    (212) 246-3586

    Joe Gerbino,
    Senior Manager, Corporate Communications & Public Relations
    BACARDI U.S.A., INC.
    jgerbino@bacardi.com
    (786) 264-8421

SOURCE Tequila CAZADORES(R)


Source: newswire



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