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42nd Annual Thoth Awards Ceremony Honors Best Communications Campaigns in Washington

September 27, 2010

Media and PR Professionals Gather for Annual Awards Gala to Celebrate Achievements of Area Communicators

WASHINGTON, Sept. 27 /PRNewswire-USNewswire/ — The Public Relations Society of America National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent and innovation in Washington public relations professionals at its 42nd annual Thoth Awards, held at the historic Willard InterContinental Hotel. Thoth, named after the Egyptian god of communications, honors the best and brightest each year.

Special guest presenters Chris Hansen of “Dateline NBC”, NBC News, and Greta Kreuz, veteran reporter and Maryland bureau chief for ABC7/WJLA-TV, were in attendance with National Capital Chapter leadership and nearly 250 guests. The Egyptian-themed gala presented 25 Thoth Awards and 20 Certificates of Excellence to regional communications gods. The awards program included 23 categories, and recipients included a wide array of Washington area public relations agencies, companies, government organization, and trade and professional associations.

“This was a tremendous year for our chapter’s signature Thoth awards program,” said Jeff Ghannam, PRSA-NCC 2010 President. “This year’s theme celebrates the traditional meaning of the Thoths Awards but there is nothing ancient or outdated about the winners. The innovative, strategic public relations work displayed in the nominations this year proves Washington, D.C. is home to many communications gods.”

The Thoth “Best of Show” award was presented to Lockheed Martin for its campaign, “The I Campaign.” Lockheed Martin also received the Thoth Award for Internal Communications.

Thoth Awards and Certificates of Excellence presented included:

Program Awards

Community Relations

Thoth – Stratacomm

Reputation/Brand Management

Thoth – Ogilvy Public Relations Worldwide for the Association of American Railroads

Certificate of Excellence – Hilton Hotels

Events and Observances (seven or fewer days)

Thoth – Biotechnology Industry Organization

Certificate of Excellence – Crosby Marketing Communications

Events and Observances (more than seven days)

Thoth – Brand Resources Group

Certificate of Excellence – Ketchum

Certificate of Excellence – Ogilvy Public Relations Worldwide for the Royal Netherlands Embassy

Public Service

Thoth – American Urological Association and Zeno Group

Thoth – GEOFFREY BEENE GIVES BACK and Research!America

Certificate of Excellence – Crosby Marketing Communications

Public Affairs/Issues Management

Thoth – National Automobile Dealers Association

Certificate of Excellence – GYMR Public Relations

Marketing Consumer Products & Services

Thoth – Sprint and Stanton Communications, Inc.

Certificate of Excellence – Embassy Suites Hotels with Emanate

Marketing Business-to-Business Products & Services

Certificate of Excellence – Crosby Marketing Communications

Global Communications

Thoth – Hilton Hotels

Certificate of Excellence – Ogilvy Public Relations Worldwide for TED

Crisis Communications/Issues Management

Thoth – Ogilvy Public Relations Worldwide for the American Peanut Council

Certificate of Excellence – Johns Hopkins Medicine

Internal Communications

Thoth – Lockheed Martin

Integrated Communications

Thoth – U.S. Department of Commerce, National Telecommunications and Information Administration/Ketchum

Certificate of Excellence – Ogilvy Public Relations Worldwide for the Internal Revenue Service

Component Awards

Media Relations

Thoth – American Urological Association and Zeno Group

Certificate of Excellence – Marianne Worley – So Young Pak

Certificate of Excellence – Crosby Marketing Communications

Certificate of Excellence – Ogilvy Public Relations Worldwide for Dupont Corian

Online Communications

Thoth – Pepco Holdings, Inc. with Stanton Communications, Inc.

Certificate of Excellence – Balance Interactive

Blog/Blogger Campaign

Thoth – Ogilvy Public Relations Worldwide Vtech

Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune

Written Communication/Print Version

Thoth – Johns Hopkins Medicine

Thoth – Mayes Communications Inc. Strategic Design Studio and Nannerdog & Associates for Medstar Health Corporate Privacy Department

Certificate of Excellence – Germanna Community College

Written Communications/Electronic Version

Thoth – National Automobile Dealers Association

Certificate of Excellence – Military Health System Office of the Chief Information Officer Communications Team

Annual Report

Thoth – NeighborWorks America

Public Service Announcements

Thoth – Operation Lifesaver

Certificate of Excellence – American Urological Association and Zeno Group

Speeches

Thoth – John D. Trybus – the Jane Goodall Institute

Website

Thoth – Monsanto and Edelman

Certificate of Excellence – Focused Image

Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune

Internal Video Program

Thoth – National Automobile Dealers Association

External Audio Program

Thoth – Strauss Radio Strategies

PRSA-NCC would like to thank all of the Thoth sponsors for helping to make the celebration a wonderful event. Diamond sponsors included Business Wire, News Generation, Inc., Ogilvy Public Relations Worldwide, PR Newswire and Strauss Radio Strategies. Silver sponsors included Balance Interactive, BurrellesLuce, GolinHarris, Marketwire and O’Dwyer’s PR News. Production sponsors included 5th Element Communications, Focused Image, GRC Direct, Hackstone Film Group, News Generation, Inc. and PR Newswire.

About PRSA-NCC

PRSA-NCC is a professional public relations organization of approximately 1,400 members in the Washington, D.C., metropolitan region. PRSA-NCC provides professional development programs, accreditation instruction, and networking. PRSA-NCC also promotes public relations education through five area Public Relations Society of America student chapters. For more information, please visit www.prsa-ncc.org or call 703-691-9212.

SOURCE Public Relations Society of America National Capital Chapter


Source: newswire



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