Thousands of Local Kids and Families Come Out to Play – And Learn – at First-Ever Ultimate Block Party!

NEW YORK, Sept. 29 /PRNewswire/ —

    WHO:         *Thousands of local kids and families!
                  *Leading architects, scientists, engineers,
                  musicians, artists, inventors and business leaders
                  from around the City, including:
                     -- Mariska Hargitay, star of Law & Order SVU
                     --Cast members from The Electric Company and Sesame
                      Street
                     -- Sean Roach from preschool TV channel Sprout(R)
                     --Brendan Shanahan, hockey star formerly of NY
                      Rangers
                     --Laurie M. Tisch, President of the Laurie M. Tisch
                      Illumination Fund
                     -- Craig Hatkoff, Tribeca Film Festival Co-Founder
                     --Local bands, The Swingset Mamas and The Cat's
                      Pajamas!

                  The larger-than-life premiere "play date" in an
                  important national education movement, the Ultimate
                  Block Party will transform Central Park's Naumburg
                  Bandshell area into the world's most innovative
                  playground!  Families with children up to age 12
                  will participate in an amazing range of fun and
    WHAT:         playful activities and mini-master classes.

                  More than two dozen FREE and fun-filled family play
                  and learning activities to take place at the
                  Ultimate Block Party including:
                  ---------------------------------------------------
                     --The world's largest game of Simon Says and
                      Bilingual Bingo!
                     -- Ridemakerz build and race radio-control cars!
                     -- The Goddard School "Let's Play Cafe"!
                     -- Music & Fun with Radio Disney AM1560!
                     --LEGO(R) CL!CK construction - with a LEGO Master
                      Builder!
                     -- Build an arts-inspired brain with Children's
                      Museum of Manhattan (CMOM)!
                     -- Robot building with Teachers College
                     -- Sidewalk art with Crayola!
                     -- ...and much more!

    WHEN &       Sunday, October 3, 11 a.m. - 5 p.m.
                  Naumburg Bandshell, Central Park, NYC (Enter at 72nd
    WHERE:        St and Fifth Ave)

         *Press sign-in on South entrance of the Naumburg Bandshell
                 near the Ultimate Block Party inflatable.*

                  In 2009, a group of educators, business leaders,
                  authors and researchers formed Play for Tomorrow
                  (PFT) to champion the importance of play in the
                  lives of children. A groundbreaking social movement,
                  the multi-tiered initiative aims to ensure that all
                  kids get the skills needed to succeed in school and
                  the 21st Century global economy. PFT is committed to
                  working towards affecting policy and education
                  delivery and overcoming the disconnect between what
                  we know about learning and how we are teaching. The
                  group's aim is to change beliefs and practices about
                  playful learning among families, educators,
                  childcare providers, pediatricians and policymakers.
                  Plans are in place to host Ultimate Block Party
    WHAT ELSE:    events in cities nationwide.

        *GREAT PHOTO OPS WITH CELEBS, NOTABLES AND ADORABLE KIDS!
                       WE INVITE YOUR COVERAGE!!!*

SOURCE Play for Tomorrow