72andSunny Continues to Add Global Talent to the Team

September 30, 2010

LOS ANGELES, Sept. 30 /PRNewswire/ — 72andSunny adds accomplished international talent hiring Carlo Cavallone and Carla Madden from not-as-sunny Amsterdam. Cavallone and Madden are accomplished talents and have worked on global brands ranging from Nike to Starbucks to Philips.

Cavallone most recently worked at Wieden + Kennedy in Amsterdam as a Creative Director where he created the integrated campaign for EA’s FIFA 09 game. He’s also credited with the creation of the FIFA 09 website whose digital innovations push the boundaries for gameplay.

Cavallone has a vested interest in pop culture and served as the Italian translator for Batman. He also founded the popular fanzine KA-BOOM that features content as varied as unknown folk-rock bands and video games to Z movies.

“I’m really happy to have the opportunity to join a very exciting company working with people I admire and respect, and to be based in a city I really love is a bonus. I also heard that there’s a free BBQ every other week at 72andSunny. That sealed the deal,” said Cavallone.

About her recent move to Los Angeles, Madden is most looking forward to good food, sunshine, redwood trees and Starbucks. Madden acted as the Creative Lead on the Adidas FIFA 2010 World Cup work for 180 Amsterdam and was honored with a Grand Prix Film Lion and Silver Cyber Lion at Cannes 2009 for copywriting the Phillips “Carousel” spot.

“I’ve always admired 72andSunny’s non-advertising approach to advertising. Instead of focusing on the medium, they focus on the message. They encourage an organic process that allows them to be nimble and grow alongside our ever-changing industry,” said Madden.

“Cavallone and Madden are incredible talents at the top of their game. Their holistic approach to creating great work fits perfectly with our diverse agency culture.” John Boiler, Partner and Founder, 72andSunny.


72andSunny makes brands matter in culture. The company has offices in Los Angeles and Amsterdam. Their clients include Carl’s Jr./Hardee’s, HP, K-SWISS, Discovery Channel, and 2K Sports.

SOURCE 72andSunny

Source: newswire

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