LG Electronics Presents EA SPORTS 2010 NCAA® FOOTBALL CHALLENGE TOUR
ENGLEWOOD CLIFFS, N.J., Oct. 4 /PRNewswire/ — LG Electronics USA has teamed up with Best Buy, Electronic Arts Inc., (EA) and NCAA® Football to bring the ultimate college football experience to fans across the country with the LG PRESENTS EA SPORTS 2010 NCAA FOOTBALL CHALLENGE TOUR.
Delivering a unique interactive tailgate experience for tens of thousands of college football fans from coast to coast, LG has created a customized 28-foot mobile exhibit, equipped with LG Infinia HDTVs, multiple gaming stations and a full LG kitchen.
Starting at UCLA this past weekend, the EA SPORTS 2010 NCAA FOOTBALL CHALLENGE TOUR PRESENTED BY LG is visiting college campuses across the country and hosting gaming tournaments that will award one student winner from each school a trip to the contest finals at the 2011 Rose Bowl. The winners from each campus will compete at the finals in Pasadena for a grand prize of $10,000. The tour will be making stops at Best Buy stores across the United States, rewarding fan participation and celebrating renowned college football rivalries.
Tapping into Fans’ Passion
From October 2010 to January 2011, the LG football-fortress-on-wheels is hitting the road for a multi-stop tour; visiting 18 cities from Piscataway to Pasadena and setting up at 11 NCAA football games, including the SEC Championship and the Rose Bowl.
“Presenting the EA SPORTS 2010 NCAA FOOTBALL CHALLENGE TOUR taps into fans’ passion for their favorite teams and celebrates college football rivalries,” said John Weinstock, vice president of marketing, LG Electronics USA, an Official Corporate Partner of NCAA Football. “LG’s Infinia HDTVs offer fans ‘Something Better’ in football viewing and gaming experiences, and we’re thrilled to be bringing that enthusiasm to stadiums and Best Buy stores across the country.”
Technology behind the Tour
Technology behind the tour includes eight LG HDTVs: 55-, 47- and 32-inch class LED models as well as a 50-inch plasma HDTV. These screens are the centerpiece of the mobile tour vehicle, which includes gaming stations for fans to play the EA SPORTS NCAA Football 11, and viewing booths to catch up-to-the minute scores and highlights from rivalry games across the country.
Completing the gameday fan experience will be cooking demonstrations and tastings in the LG kitchen, stocked with top-of-the-line LG appliances – including two induction cooktops; the brand new stainless steel double-oven range, a French-door four-door refrigerator, an over-the-range microwave, and steam dishwasher. LG’s 6Motion(TM) front-load SteamWasher(TM) and companion clothes dryer also will be on display.
LG Rivalry Challenge
Each week during the tour, fans can vote for their favorite team in the week’s biggest rivalry games. Fans can vote online at www.lg.com/ncaa or text “RIVALRY” to 67463. Fans who vote are entered for a chance to win weekly prizes, LG HDTVs, and the grand prize, a full LG suite of home entertainment products.
On the Road
The LG PRESENTS EA SPORTS 2010 NCAA® FOOTBALL CHALLENGE TOUR kicked off its multi-city tour this past weekend and continues to follow rivalries across the country. Tour stops include:
Friday, Oct. 1, 2010 UCLA Competition Los Angeles, CA
Saturday, Oct. 2, 2010 Washington State at UCLA Los Angeles, CA
San Jose State
Tuesday, Oct. 5, 2010 Competition San Jose, CA
Friday, Oct. 8, 2010 California Competition Berkeley, CA
Saturday, Oct. 9, 2010 UCLA at Cal Berkeley, CA
Friday, Oct. 15, 2010 TCU Competition Fort Worth, TX
Saturday, Oct. 16,
2010 BYU at TCU Fort Worth, TX
Monday, Oct. 18, 2010 SMU Competition Dallas, TX
Friday, Oct. 22, 2010 Tennessee Competition Knoxville, TN
Saturday, Oct. 23,
2010 Alabama at Tennessee Knoxville, TN
Tuesday, Oct. 26, 2010 Florida Competition Gainesville, FL
Friday, Oct. 29, 2010 UCF Competition Orlando, FL
Saturday, Oct. 30,
2010 East Carolina at UCF Orlando, FL
Tuesday, Nov. 2, 2010 Florida State Competition Tallahassee, FL
Friday, Nov. 5, 2010 LSU Competition Baton Rouge, LA
Saturday, Nov. 6, 2010 Alabama at LSU Baton Rouge, LA
Friday, Nov. 12, 2010 Auburn Competition Auburn, AL
Saturday, Nov. 13,
2010 Georgia at Auburn Auburn, AL
Tuesday, Nov. 16, 2010 USF Competition Tampa, FL
Friday, Nov. 19, 2010 Miami Competition Miami, FL
Saturday, Nov. 20,
2010 Virginia Tech at Miami Miami, FL
Saturday, Nov. 27,
2010 Virginia at Virginia Tech Blacksburg, VA
Tuesday, Nov. 30, 2010 Virginia Tech Competition Blacksburg, VA
North Carolina
Thursday, Dec. 2, 2010 Competition Chapel Hill, NC
Saturday, Dec. 4, 2010 SEC Championship Atlanta, GA
Tuesday, Dec. 7, 2010 LG USA Headquarters Englewood Cliffs, NJ
Wednesday, Dec. 8,
2010 Rutgers Competition Piscataway, NJ
Saturday, Jan. 1, 2011 Rose Bowl Pasadena, CA
EA SPORTS NCAA Football 11, from Electronic Arts Inc., (Nasdaq: ERTS), is available for PlayStation® 3 computer entertainment system and Xbox 360® videogame and entertainment system at Best Buy. For more information about the LG PRESENTS EA SPORTS 2010 NCAA® FOOTBALL CHALLENGE TOUR, please visit www.LG.com/us/ncaa.
ABOUT LG ELECTRONICS USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LG.com.
ABOUT NCAA FOOTBALL
NCAA Football USA, Inc. represents a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the Football Bowl Association (FBA), the National Association of Collegiate Directors of Athletics (NACDA), the National Collegiate Athletics Association (NCAA) and the National Football Foundation (NFF) and serves as the collective voice to promote college football. Visit www.NCAAFootball.com for more information.
SOURCE LG Electronics USA Inc.