Hollywood Heats Up Madrid! Eva Longoria to Host 2010 MTV EMAs

    LONDON, October 7, 2010 /PRNewswire/ --
    - Live Performances From Kings of Leon, Ke$ha and Kid Rock
    - The 2010 MTV EMAs, Live From Madrid, Sunday, November 7th
    - http://www.mtvema.com

MTV today announced that Hollywood superstar Eva Longoria will host the
2010 MTV EMAs, MTV’s global celebration of the world’s biggest music and
entertainment stars. Taking place at Caja Magica in Madrid, the 17th annual
EMAs will broadcast live on MTV platforms across the globe from Sunday 7th
November 2010, 21:00 CET.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101006/412920 )

The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein
Jeans and Dell.

Powerhouse rock stars Kings of Leon, hot new talent Ke$ha and American
bad ass and global rock heavyweight Kid Rock join the lineup of performers
alongside the previously announced Katy Perry and Linkin Park. MTV will
release additional performers and presenters at a later date.

“I am so excited to host the 2010 EMAs in the beautiful and sexy city of
Madrid!” said Longoria. “I can’t wait to see some fabulous performances and I
am so proud that the two most nominated artists this year are two amazing
women – Lady Gaga and Katy Perry – who are making some of the most exciting
music in pop right now!”

“Madrid, watch out,” added Ke$ha. “I’m coming to party and I promise it
will be messy.”

Actress, activist, and philanthropist Eva Longoria brings Hollywood
glamour to what promises to be a star-studded night in Madrid. Following in
the very glittering footsteps of Katy Perry, Christina Aguilera, Justin
Timberlake and Robbie Williams to name a few, the actress will bring Latina
heat to the already sizzling Spanish city of Madrid – the backdrop of this
year’s 2010 MTV EMAs.

Eva Longoria is a Golden Globe-nominated, Screen Actors Guild
Award-winning, and ALMA Award-winning actress, best known for her portrayal
of Gabrielle Solis on primetime US network show Desperate Housewives.

To vote for your favourite EMA artists, please go to
http://www.mtvema.com.

For all MTV EMA news and announcements join us on Facebook at:
http://www.facebook.com/mtvema and follow us on Twitter at: @mtvema
(http://www.twitter.com/mtvema)

Visit: http://www.mtvema.com/press for exclusive artwork, press
information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International’s global awards ceremony, celebrate
the best in music, youth culture and entertainment. The annual event, now in
its 17th year, broadcasts on MTV entertainment platforms around the world
reaching more than 600 million households. The show is hosted in a different
city each year, taking the culture and ethos of each destination to a
world-wide audience. Renowned for attracting global A-list talent from across
the music and entertainment spectrum, the MTV EMAs draws nominees, performers
and presenters from every corner of the world, delivering groundbreaking and
unforgettable performances – from the first ever holographic performance with
Gorillaz in Lisbon in 2005, to Beyonce’s infamous ‘Ring of Fire’ performance
in Edinburgh in 2002 and Tokio Hotel’s ‘Wet Monsoon’ set in Munich in 2007.

More About Eva Longoria:

Entrepreneur, actress, producer, and philanthropist, “Desperate
Housewives” star Eva Longoria is the founder of Eva’s Heroes, as well as
national spokesperson for Padres Contra el Cancer. The face for L’Oreal,
Longoria is an executive producer and host for the National Council of La
Raza ALMA Awards, and is producing her first documentary HARVEST. Longoria is
involved with the United Farm Workers, the Dolores Huerta Foundation, the
Mexican American Legal Defense and Education Fund, and Speaker Pelosi
selected her for the National Museum of the American Latino Commission.
Longoria owns BESO restaurants, her own production company, UnbeliEVAble
Productions, and an eco-friendly development firm, The GreenVille Project,
her own fragrance, “Eva, by Eva Longoria,” and a cookbook Eva’s Kitchen which
comes out next spring.

Longoria was also named “Philanthropist of the Year” by The Hollywood
Reporter in 2009.

EMA Voting Notes:

Vote for Best Regional Act at http://www.mtvema.com Voting closes Monday
18th October and the winner from each region will enter the shortlist for
Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World Stage
Performance will be announced online at http://www.mtvema.com during the 2010
MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and Jane
Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l – 360 degrees Playmaker Production for MTV NETWOKS EUROPE” (c)
MTV NETWORKS EUROPE 2010 – All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia
entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musica y Mas,
TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks’
brands are seen globally in 645 million households in 161 territories and 34
languages via 165 locally programmed and operated TV channels and more than
500 digital media properties. The company’s diverse holdings also include
interests in television syndication, digital media, publishing, home video,
licensing & merchandising and feature films. MTV Networks International is a
unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is
the leading international manufacturer of small automobiles and the 10th
largest car manufacturer of the world. Founded in 1909, Suzuki today employs
about 51,500 people around the world and has business activities in 196
countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business – automobiles,
motorcycles and outboard motors – Suzuki embodies a unique “Way of Life!”
that stands for the brand values “excitement”, “straightforward”, “value”,
“sporty” and “spirit”.

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing
studios in the world. It designs and markets women’s and men’s designer
collection apparel and a range of other products that are manufactured and
marketed through an extensive network of licensing agreements and other
arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck
Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.
Product lines under the various Calvin Klein brands include apparel,
accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear,
watches, jewelry, coats, suits, fragrances, and cosmetics, as well as
products for the home. For more information, visit http://www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide
innovative technology, business solutions and services they trust and value.
For more information, visit http://www.dell.com.

SOURCE MTVNI Corporate Communications