DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Selects TransMedia Group to Fire up ‘Start Your Engines’ Publicity Program
BOCA RATON, Fla., Oct. 11 /PRNewswire/ — 2010 DNA BRANDS, INC., (www.dnabrandsusa.com) the makers DNA Energy DrinkÂ®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky(TM) and DNA Shred Stix(TM), has selected TransMedia Group as its public relations firm of record.
DNA Energy DrinkÂ® is a proprietary blend of quality ingredients in three flavors: Citrus, Lemon Lime, and Sugar Free Citrus. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motocross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.
“We selected TransMedia as we were impressed how effective they are in generating national media exposure for functional beverages like DNA Energy DrinkÂ® and their overall achievements in promoting innovative food products,” states Darren Marks, President & CEO of DNA Beverage Corporation.
TransMedia Group (www.transmediagroup.com) said it will conduct national campaigns that will publicize and position DNA Energy DrinkÂ® as the best-tasting energy drink with ingredients that tap into the body’s seven energy sources to maximize performance and natural energy. The DNA Shred Stix(TM) and DNA Beef JerkyÂ® will be positioned as delicious snacks for people on the go containing absolutely no added MSG. “DNA’s unique product line appeals to the millions of consumers who are searching for great tasting energy drinks and snacks, containing only the highest quality, most-effective, made in the USA ingredients,” says Kim Morgan, Senior VP at TransMedia.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com.
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Contact: Kim Morgan email@example.com (561) 750-9800 x233
SOURCE TransMedia Group