Def Jam Rapstar and Lil Wayne Team Up for Exclusive Best Buy Promotion
NEW YORK, Oct. 11 /PRNewswire/ — 4mm Games, Def Jam Interactive and Cash Money Records are excited to announce that for a limited time, consumers who purchase Def Jam Rapstar on any platform from participating Best Buy stores between Tuesday, October 12th and Tuesday, October 19th, will receive Grammy-winning, multi-platinum hip-hop icon Lil Wayne‘s ninth album, I Am Not A Human Being, for free.
Available in stores now, Def Jam Rapstar is the ultimate emcee experience and the only music game focused exclusively on Hip Hop, you and your social networks. With more than 40 of the greatest Hip Hop songs available at release, including Lil Wayne’s smash hit “A Milli”, Def Jam Rapstar allows YOU to be the star by rhyming, using your console camera, and uploading your video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com. Def Jam Rapstar also features a Freestyle Mode that allows aspiring emcees the chance to deliver their own original rhymes over never before heard tracks by some of today’s hottest producers.
In addition to this exclusive Best Buy promotion, Lil Wayne is also the featured artist in the Def Jam Rapstar out-of-home advertising campaign that can now be seen in all major markets.
“The opportunity to partner our new video game, Def Jam Rapstar with Lil Wayne’s new album, ‘I Am Not A Human Being’ is a historic moment for gaming, music and hip hop,” says Kevin Liles, President and CEO, Def Jam Enterprises. “When we approached Lil Wayne’s management team, Gee Roberson of Hip Hop Since 1978 and Cortez Bryant of Bryant Management, to partner with us, we all knew this would be another opportunity to super-serve hip hop fans across the country. Special thanks to my good friends Bryan ‘Birdman’ Williams and Ronald ‘Slim’ Williams of Cash Money Records; Together, once again, we made history.”
“Part of our work as managers is to develop new ways for the artist and brand worlds to intersect,” says Gee Roberson of Hip Hop Since 1978. “Lil Wayne himself is an avid gamer and Def Jam Rapstar is a new way for fans to interact with music, so it was a natural fit.”
“It wouldn’t be a true hip hop game without the presence of hip hop’s most recognizable face,” adds Bryan “Birdman” Williams, Co-CEO of Cash Money Records Group.
I Am Not A Human Being is the follow-up to Lil Wayne’s 2010 album, Rebirth, which debuted at No. 2 on the Billboard 200 chart. It will be Lil Wayne’s second album release in less than a year, capping off an outstanding decade that included selling 10 million records and earning eight Grammy nominations for his multi-platinum 2008 album, The Carter III, which shattered records by selling over one million copies in its first week of release. Digitally released on Lil Wayne’s birthday, September 27th, the album will also be available in retail stores on October 12th.
Co-published by Konami Digital Entertainment Inc. and Autumn Games, Def Jam Rapstar offers a software only version of the game that will retail for $59.99 for the Xbox 360 and PlayStationÃ‚®3 and $49.99 on Wii, as well as a bundled version that will include software and one wired microphone for $69.99 for the Xbox 360 and PlayStationÃ‚®3 and for $59.99 on Wii.
To learn more about LIL WAYNE, please visit his official social networking sites, www.lilwayne-online.com and www.facebook.com/lilwayne. To follow LIL WAYNE on Twitter please visit www.twitter.com/liltunechi.
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About Def Jam Interactive
Def Jam Interactive, a division of Def Jam Enterprises, is a leading producer and marketer of interactive software games and a preeminent force in the digital industry. It is committed to delivering high-quality; cutting-edge video game titles to consumers by providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, music, talent, and executive direction. Def Jam Interactive was the first hip-hop brand to successfully partner in the gaming space and to date has produced multiple platinum-selling console titles, including Def Jam Vendetta, Def Jam Fight for NY, and Def Jam Icon. It is the only viable hip hop brand that has trusted consumer loyalty in the gaming space. For more than 20 years, the executive team has successfully extended the Def Jam brand in comedy, poetry, television, apparel, mobile, to name a few. For more information, please visit www.defjaminteractive.com.
About 4mm Games
Headquartered in New York City, 4mm Games is an independent global interactive entertainment company that is forging a new approach to content creation: Constantly Connected Gaming(TM). The company is concentrated on incubating, producing, developing, and releasing a diverse portfolio of culturally relevant entertainment properties that join together multiple platforms including video game consoles, personal computers, mobile devices, and the Internet. For more information, please visit www.4mmgames.com
Constantly Connected Gaming is a trademark of 4mm Games, LLC.
About Autumn Games
Autumn Games is a premier publisher of interactive entertainment focused on partnering with leading creative talent to deliver blockbuster video games and related media. Through long-term partnerships with a number of the most respected game studios in the industry, Autumn’s mission is to support these creative teams in their efforts to make cutting-edge, culturally impactful entertainment. Autumn Games was founded as a joint venture between Communications Equity Associates (“CEA”) and Autumn Entertainment Partners (“AEP”), combining CEA’s 37 year track record in global media and entertainment private equity and merchant banking with AEP’s unparalleled expertise in content finance. For more information, please visit www.autumngames.com.
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SOURCE Def Jam Interactive