World-Class Snowboarding for the First Time in China

October 15, 2010

BEIJING, Oct. 15 /PRNewswire-Asia/ — The 2010/2011 snowboard season is
starting with a big bang: The legendary snowboard contest Air & Style is
coming to Beijing, People’s Republic of China, with the 6-star Swatch TTR
World Snowboard Tour event “Oakley and Shaun White present Air & Style Beijing
2010″ on December 4, 2010, at the Olympic Sports Center Stadium, venue of the
Olympic football tournament at Beijing Olympic Games 2008. The event is being
held with the full support from Beijing Sports and Beijing government.

Unique mix of top sports and top music

This is the first time ever that world-class contest snowboarding is
coming to China, with the superstars of snowboarding competing for the famous
Air & Style Ring of Glory, the world’s most valuable trophy in snowboarding.
“The Oakley and Shaun White present Air & Style Beijing 2010″ is presenting a
unique mix of top sports and top live music acts to the Chinese public,
perfectly tailored for celebrating the lifestyle of young people. With its
cool and stylish reputation the Air & Style has become the world’s premier
snowboarding event.

Great combination: Shaun White and Air & Style

With the world’s most legendary contest Air & Style and snowboarding’s
global superstar Shaun White, two-time Olympic Gold medalist and Air & Style
winner, teaming up for a snowboarding event, the expected 15,000 spectators
on-site and millions on the internet and on TV should already now get ready
for great sports, great entertainment, great fn and a great party.

16 of the world’s best snowboarders, with top riders such as Scotty Lago,

Andreas Wiig or Peetu Piroiinen already confirmed, will drop off from the 42m
tall inrun to perform breathtaking tricks over the gigantic straight jump –
competing for the prize money of US-$100,000 and 1,000 points in the TTR world
ranking and the famous Air & Style ring of glory.

Air & Style: The world’s premier snowboarding event

With its roots going back to 1993, Air & Style has become the world’s most
traditional and renowned snowboard contest, having drawn as many as 30,000
people to watch the sports’ best athletes. It was at the Air & Style contests
in 2003 and 2004 in Austria where Shaun White won his first major contest.
From there on his career path went all the way to win two consecutive Olympic
gold medals and substantially define the tremendous progression the sport of
snowboarding has experienced over the past years.

Related leaders of Beijing Municipal Bureau of Sport said that the World
Snowboard Tour Beijing brought by “Air & Style” is the first time for Beijing
to hold the world top-class snowboard events, and also the first large-scale
outdoor winter sport event in Beijing. It will be one of the major sports
event brands in Beijing and will promote the development of China’s outdoor
winter sports. It is an epoch marking sporting festival. Beijing Municipal
Bureau of Sport will pay close attention to, cooperate actively with and
provide full support to this event, ensuring the smooth operation of this
World Snowboard Tour Beijing 2010.

International Olympic Committee executive Gerhard Heiberg said: “After the
promotion, participation and witness of the success of the 2008 Beijing
Olympic Games, I was so honored and excited to help materialize the
introduction of 2010 Air & Style to Beijing, which will bring China a world
winter sport event. I expect Air & Style will open the curtain of China’s top-
class winter sports programs! And I hope this will push forward the
flourishing of outdoor winter sports in China. Beijing has a long winter and
it is appropriate to hold the winter sports programs here. I also hope that in
the future, Beijing will be in the list of the cities that apply for the
hosting of the Winter Olympic Games!”

Andrew Hourmont said: “Having worked for almost two years to make this
happen, we are now extremely proud to be the first ones to bring the best
snowboarding in the world to China. Only through our organisation’s hard work
and our close collaboration with the Beijing authorities and their dedication
to bring Air & Style to China, this event is being made possible. It again
proves the strength of the Air & Style brand in the world of young sports
events. China can look forward to a fantastic event, which will again push
forward the level of competitive snowboarding.”

For further information please check http://www.air-style.com
Or contact press@air-style.com.

SOURCE Air & Style

Source: newswire

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