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DOREL RANKS TOP AMONG INNOVATION AT MAJOR US JUVENILE TRADE SHOW

October 19, 2010

EXCHANGES
TSX: DII.B, DII.A

MONTREAL, Oct. 19 /PRNewswire/ – An exciting line-up of 2011 juvenile
products across several product categories was unveiled by Dorel
Industries Inc.’s (TSX: DII.B, DII.A) Dorel Juvenile Group (DJG) at the
recently completed ABC Kids Expo. Feedback from Dorel’s customers and
trade media indicated they were impressed with the numerous new and
solution oriented products they saw.

The ABC Kids Expo is the premier North American juvenile products
specialty show that fills nearly one million square feet of exhibit
space with more than 900 exhibitors in attendance.  DJG was one of the
largest juvenile products manufacturers present with representation
from all its major brands including Safety 1(st), Cosco, Maxi-Cosi, Quinny, Hoppop, Eddie Bauer and Disney. 

A wide variety of state-of-the-art safety products was introduced by
Safety 1(st). Included were the Comfy Carry car seat, which weighs a remarkably
light six pounds and accommodates preemies four pounds to babies up to
22 pounds, the Clic It! universal stroller frame, recognized for its
affordability, extended sun canopy, easy attachment method ensuring
proper attachment to avoid the risk of injury, and compatibility with
all Dorel brand car seats as well as most competitor seats , and the
special edition Bel-Air, Princess and Fighter Pilot Essential Air
seats, which were praised for their ability to help keep kids in car
seats longer.  Also of note, the Safety 1(st) Pediatric Dental Set, which was developed in conjunction with the
pediatric dental associations, offers parents a unique solution to gum
and oral health.

“Safety is a major priority across Dorel’s entire portfolio of brands.
As the largest manufacturer of juvenile products globally, we
consistently strive to design and bring to market products parents can
trust and rely on to keep their children safe,” said Martin Schwartz,
Dorel President and Chief Executive Officer. “We spend millions
annually to design products that highlight safety and innovation. The
new line introduced at ABC Expo is proof of that.”

The Maxi-Cosi brand, well known and respected in Europe and  introduced
to the US market in 2007, continues to show growth in the US market, in
part spurred by improved distribution of the Mico infant car seat. 
Also, with its first introduction in the double stroller market, the
Maxi-Cosi Addore was praised for its ability to hold two children up to
50 pounds each and for positioning baby closer to mom.  Another
eye-catching introduction was the Maxi-Cosi Elea stroller, which
features an innovative two-step ‘compact to super compact’ folding
technology. 

Quinny continues to be a market leader in high-end full-size and compact
strollers.  New introductions to the line for 2011 include the Quinny
Zapp Xtra, which will be available in the fashion forward colors Pink
Emily, Brown Boost, Rocking Black and Rebel Red.

“We invest heavily in cutting-edge technology and research and
development to ensure we consistently bring industry-leading innovation
to our customers,” said Hani Basile, Group President & CEO, Dorel
Juvenile Segment.  “The positive feedback we’ve received at this year’s
show is a testament to our leadership position when it comes to safety
innovation.”

For more information on Dorel, go to www.dorel.com

Profile

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle
company. Established in 1962, Dorel creates style and excitement in
equal measure to safety, quality and value. The Company’s lifestyle
leadership position is pronounced in both its Juvenile and Bicycle
categories with an array of trend-setting products. Dorel’s powerfully
branded products include Safety 1(st), Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in
Recreational/Leisure.  Dorel’s Home Furnishings segment markets a wide
assortment of furniture products, both domestically produced and
imported. Dorel is a US$2 billion company with 4500 employees,
facilities in nineteen countries, and sales worldwide. 

Caution Regarding Forward Looking Statements

Certain statements included in this press release may constitute
“forward-looking statements” within the meaning of applicable Canadian
securities legislation.  Except as may be required by Canadian
securities laws, Dorel does not undertake any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise. Forward-looking statements, by
their very nature, are subject to numerous risks and uncertainties and
are based on several assumptions which give rise to the possibility
that actual results could differ materially from Dorel’s expectations
expressed in or implied by such forward-looking statements and that the
objectives, plans, strategic priorities and business outlook may not be
achieved. As a result, Dorel cannot guarantee that any forward-looking
statement will materialize. Forward-looking statements are provided in
this press release for the purpose of giving information about
Management’s current expectations and plans and allowing investors and
others to get a better understanding of Dorel’s operating environment.
However, readers are cautioned that it may not be appropriate to use
such forward-looking statements for any other purpose.

Forward-looking statements made in this press release are based on a
number of assumptions that Dorel believed were reasonable on the day it
made the forward-looking statements. Factors that could cause actual
results to differ materially from the Company’s expectations expressed
in or implied by the forward-looking statements include:  general
economic conditions; changes in product costs and supply channel;
foreign currency fluctuations; customer and credit risk including the
concentration of revenues with few customers; costs associated with
product liability; changes in income tax legislation or the
interpretation or application of those rules; the continued ability to
develop products and support brand names; changes in the regulatory
environment; continued access to capital resources and the related
costs of borrowing; changes in assumptions in the valuation of goodwill
and other intangible assets and subject to dividends being declared by
the Board of Directors, there can be no certainty that Dorel’s Dividend
Policy will be maintained. These and other risk factors that could
cause actual results to differ materially from expectations expressed
in or implied by the forward-looking statements are discussed in
Dorel’s annual MD&A and Annual Information Form filed with the
applicable Canadian securities regulatory authorities. The risk factors
outlined in the previously mentioned documents are specifically
incorporated herein by reference.

Dorel cautions readers that the risks described above are not the only
ones that could impact it. Additional risks and uncertainties not
currently known to Dorel or that Dorel currently deems to be immaterial
may also have a material adverse effect on our business, financial
condition or results of operations. Given these risks and
uncertainties, investors should not place undue reliance on
forward-looking statements as a prediction of actual results.

Except as otherwise indicated, forward-looking statements do not reflect
the potential impact of any non-recurring or other unusual items or of
any dispositions, mergers, acquisitions, other business combinations or
other transactions that may be announced or that may occur after the
date hereof. The financial impact of these transactions and
non-recurring and other unusual items can be complex and depends on the
facts particular to each of them. Dorel therefore cannot describe the
expected impact in a meaningful way or in the same way Dorel presents
known risks affecting the business.

SOURCE DOREL INDUSTRIES INC.


Source: newswire