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Charm Renews Exclusive Advertising Contract with Tianjin Satellite TV

October 26, 2010

BEIJING, Oct. 26 /PRNewswire-Asia-FirstCall/ — Charm Communications Inc.
(Nasdaq: CHRM) (“Charm” or the “Company”), a leading advertising agency in
China, today announced that it has successfully renewed its exclusive agency
agreement with Tianjin Satellite TV for advertising rights throughout 2011.
Charm and Tianjin Satellite TV have also announced a new long term strategic
joint venture to produce live event content and reality shows which will be
aired on Tianjin Satellite TV, with advertising revenues from these shows
being shared by both parties. Charm expects the joint venture to begin
generating advertising revenue from these shows in 2011.

Under the terms of the advertising rights contract, Charm has exclusive
rights over all hard advertising time and branded content sponsorship
opportunities on Tianjin Satellite TV until the end of 2011. This will be the
third year of operations with Tianjin Satellite TV for Charm. During the
period of cooperation, Tianjin’s Satellite TV’s ranking among satellite
channels has improved from 12th to 6th, significantly enhancing advertising
revenues. Charm has worked closely with Tianjin Satellite TV to optimize its
advertising client mix, help enhance the attractiveness of its programs,
expand its viewer base and achieve higher ratings.

Mr. He Dang, founder, chairman and CEO of Charm said, “We are delighted to
extend our exclusive advertising relationship with Tianjin Satellite TV into
its third year. We look forward to continuing our partnership with Tianjin
Satellite TV to further build its strong brand and extensive program portfolio
within our Media Investment Management business.”

Commenting on the JV with Tianjin Satellite TV, Mr. Dang added, “We are
also very excited to launch our first venture into content production with one
of China’s leading TV stations. With the increasing popularity of live events
and reality shows in China and the high potential for branded content and
embedded advertising, we are confident that this strategic initiative will
work effectively alongside our existing advertising business and create
additional revenue streams for the Company.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency
in China. Charm operates its business under three brands: Charm Advertising,
Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm
Interactive brands, Charm offers integrated advertising agency services from
planning and managing advertising campaigns to creating and placing
advertisements. Under the Shangxing Media brand, Charm has established a
portfolio of television advertising media resources through its exclusive
arrangements with premium national television channels, which include not only
advertising time but also opportunities for placing branded content. Charm’s
clients include well-recognized brand names in China across many industries,
as well as emerging domestic leading brands. In January 2010, Charm formed a
joint venture with international 4A advertising group Aegis Media, its
strategic investor, to operate its brand “Vizeum” in China. In October 2010,
Charm also formed a joint venture with Wasu Digital Group to operate all
advertising-related businesses across Wasu’s IPTV, 3G mobile TV and broadband
TV network platforms. For more information please go to
http://ir.charmgroup.cn .

    For investor and media inquiries, please contact:

    New York

     Amanda Sham
     Brunswick Group
     Phone: +1-212-333-3810
     Email: charm@brunswickgroup.com

    Beijing

     Henry Fraser
     Brunswick Group
     Phone: +86-10-6566-2256
     Email: charm@brunswickgroup.com

SOURCE Charm Communications Inc.


Source: newswire