NE-TIGER 2011 Hua Fu Collection Fashion Show

October 26, 2010

BEIJING, Oct. 26 /PRNewswire-Asia/ — On the evening of October 25, in the
Golden Hall of Beijing Hotel, China’s leading luxury fashion brand NE-TIGER
presented its 2011 Fashion Show of Haute Couture Collection of Hua Fu (Chinese
national dress) line in a stunningly extravagant style, giving the worldwide
fashion representatives an unparalleled visual feast of Hua Fu. This is the
ninth time in a row that NE-TIGER has raised the curtain of China
International Fashion Week.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101026/CNTU001 )

(Photo: http://photos.prnewswire.com/prnh/20101026/CNTU001 )

On the site of the Fashion Show, NE-TIGER once again joined forces with
the world’s top, light-shadow special effects production and stage design team
to energetically create a magnificent epic vision: the beginning of the
history was followed by wind, thunder, rain and lightening, with sun, moon and
stars shining in the air and five elements (metal, wood, water, fire and earth)
generated and restricted on the stage floor, intertwined with sexagenary cycle
(Jiazi, a cycle of sixty years) reincarnation, and with it, the lunisolar
calendar emerged in great splendor. Coming out of the fantastic colors and
phantasmagoric lamplight that contrasted finely with each other, illusory and
real models were as noble and mysterious as visitors from outer space. People
at the spot were brought into another world by the realistic and dreamlike
vision when they were in a trancelike state.

With a deep and genuine commitment to China’s proud heritage, NE-TIGER has
always sought to explore and balance the synthesis between Chinese culture and
contemporary fashion, endeavor to fuse ancient civilization with modern
culture, and integrate Orient and Occident. Themed “Tiangan-Dizhi” (Heaven
Stems and Earth Branches), the fashion show took inspiration for invention and
design from the Chinese zodiac culture, and renovated the primitive embroidery
art of Qiang ethnic group to integrate it with contemporary three-dimensional
cutting techniques, gorgeously embodying the boundless creativity of NE-TIGER
brand in an earth-shattering and heaven-battering manner.

Chinese culture about “The Book of Changes” is extensive and profound and
covers heaven and earth. It infers the metaphysics of generation and formation
as well as the principals of survival, including heaven stems and earth
branches, which create China’s special calendar to display years, months, days
and even hours, that implicates the upmost state of harmony between heaven and
humans. The stem-branch combination represents the calendar year and the
zodiac animal implies the birth year of a person.

Chinese ancestors explored the mysteries of echoes between heaven and
earth and living things, and then matched up earth branches with zodiac
animals to compose a unique fancy: Rat’s charm, Ox’s patience, Tiger’s
sensitivity, Rabbit’s articulation, Dragon’s health, Snake’s depth, Horse’s
popularity, Goat’s elegance, Monkey’s brains, Rooster’s deep thoughts, Dog’s
loyalty and Pig’s chivalry. The twelve zodiac animals were designed in pairs
to form six groups, and the sexagenary cycle (Jiazi) recurs each sixty years,
representing the blessings and expectations placed on all human beings by
Chinese ancestors. Striving to excavate the eternal concept behind the Chinese
zodiac culture, NE-TIGER creates modern fashion while handing down the
classics through generations, making the Chinese zodiac culture transcend time
and space as well as national boundaries.

More than just a leader in China’s fashion industry, NE-TIGER is a
guardian of Chinese culture. Having great esteem for traditional, national
techniques, NE-TIGER further develops and promotes the firm belief and with a
broad mind of historic embroidery techniques that contain great wisdom, and
presents them to the whole world. Following the use of Yun brocade that is
known for the old saying of “An inch of Jin, an inch of gold,” four exquisite
and famous Chinese embroideries (Jiangsu Embroidery, Sichuan Embroidery,
Guangdong Embroidery and Hu’nan Embroidery), K’o-ssu — “the deity of weaving”,
as well as the excellent knotting technique dating back to early ancient times,
NE-TIGER made innovation again during this fashion show to Qiang Embroidery
with its thousand-year-old flavor of Qiang ethnic group, gorgeously
reproducing the profound Qiang culture in a modern fashion design.

As one of the world’s oldest nationalities, Qiang ethnic minority has a
six-thousand year history of cultural development. The ancient Qiang
nationality is an important origin of Chinese nation and has developed over
ten nationalities including Han, Zang, Yi, Naxi and so on. Qiang Embroidery
has experienced a thousand-year inheritance and evolution, and developed a
unique artistic style, embodying the essence of art of the traditional Qiang
culture. The primitive technique, the refined and wonderful picture
composition, and the pure and beautiful colors are fully expressed in
NE-TIGER’s Hua Fu, creating a stunning and classic Chinese-style luxury.



Source: newswire

comments powered by Disqus