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Gigantic BIC® Crossword Event at Vanderbilt Hall in Grand Central Terminal on November 3 and 4

October 28, 2010

SHELTON, Conn., Oct. 28 /PRNewswire/ — BIC invites you to Vanderbilt Hall at Grand Central Terminal on November 3 and 4, 2010 from 8 a.m. to 7 p.m. to “Get a Clue” and help solve a gigantic cross word puzzle and learn more about how BIC ball point pens are made.

(Photo: http://photos.prnewswire.com/prnh/20101028/NY90157)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101028/NY90157)

This event is the official launch of BIC’s Easy-Glide System® Ink Technology, which has been incorporated into most of BIC’s value-added ballpoint pens, including the BIC® Velocity® Retractable, BIC Atlantis® Retractable, and BIC Pro+® Ball Pen. The technology provides for a writing experience that is up to 35% smoother writing compared to current BIC® Pen ink systems.

“This event is a fun way for commuters, many of whom do crossword puzzles during their train ride to Manhattan each day, to spend a few minutes to help us complete a gigantic crossword puzzle,” said Joseph Franzino, senior brand manager, BIC Consumer Products USA, a division of BIC USA INC. “In addition to the crossword puzzle and free samples of the BIC Velocity Retractable ball pen, commuters will also receive coupons for BIC® Stationery Products and have the chance to receive free giveaways and participate in a fun sensory box activity to see how smooth they are at guessing what is in the boxes.”

BIC Consumer Products USA, a division of BIC USA INC. (www.bicworldusa.com) is a leading distributor of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today.

SOURCE BIC Consumer Products USA


Source: newswire



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