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Dr Pepper and EA Introduce an Exclusive Online Dr Pepper Football Game

November 4, 2010

PLANO, Texas, Nov. 4, 2010 /PRNewswire/ — For the 2010 college football season, Dr Pepper announced the release of Dr Pepper Football, an interactive computer-based video game developed through a partnership with Electronic Arts Inc. (Nasdaq: ERTS).

“Dr Pepper is a longtime supporter of college football, and now we’re giving our fans a chance to get in the game,” said Dave Fleming, director of marketing for Dr Pepper. “There has always been a battle between consumers over which tastes better, Dr Pepper or Diet Dr Pepper, and now fans can settle that dispute on the field.”

Available for PC download through the Dr Pepper website with the use of a special promotion code, the game pits Dr Pepper against Diet Dr Pepper on a customized field. Players can choose specially designed uniforms for battle on the gridiron and use additional Dr Pepper codes to unlock hidden game content, like custom playbooks and halftime mini-games such as passing, running or punting challenges. Dr Pepper Football also includes social networking feeds.

“EA is excited to partner with a forward-leaning marketer like Dr Pepper who is developing compelling new content for our consumers,” said Elizabeth Harz, EA’s Senior Vice President of EA’s Global Media Sales. “Dr Pepper Football is yet another way to build brand affinity by creating a meaningful interactive experience for fans of EA and Dr Pepper.”

Dr Pepper promotion codes can be found on specially marked Dr Pepper 14-oz, 16-oz, 20-oz and 21-oz bottles and fountain cups, throughout the 2010 football season. The more codes collected, the more content players can unlock.

Full rules as well as download descriptions and other details can be found at: www.drpepper.com.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.

SOURCE Dr Pepper Snapple Group


Source: newswire



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