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Borders® is Open for Business on First and Only Free National Teacher Registry for Classroom Wish Lists

November 8, 2010

ANN ARBOR, Mich., Nov. 8, 2010 /PRNewswire/ — Borders®, once again demonstrating its support for teachers, today announces that more than 80,000 enriching book and music titles are now available for purchase on the National Teacher Registry (NTR). The nation’s first and only free Wish List registry for educators, NTR enables teachers to create a Wish List of items they need and want for their classrooms. After a Wish List has been created, friends, family, parents and others can easily access the Wish List online, purchase items from the Wish List and have the items conveniently delivered to the teacher’s classroom. Borders has loaded the Registry with a huge selection of fiction and non-fiction titles, CDs as well as educational workbooks, curriculum development books and inspirational narratives.

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The NTR, accessible at www.NationalTeacherRegistry.com, is quickly gaining in popularity — teachers from across the U.S. have created more than 4,500 registries. In addition to books and music, the site also features a wide variety of products including teaching and art supplies, sports equipment and lab supplies from a number of other partners.

Borders has a long history of supporting educators and the important work they do in advancing communities. Under the recently re-launched Borders Rewards loyalty program, the retailer gives customers the ability to donate their Borders Bucks to a classroom. Teachers can register to receive the donations and Borders will match each donation through the month of December. (For more information on Rewards and to donate and receive Borders Bucks, visit www.Borders.com/Rewards.)

Borders also extends to teachers a generous everyday 25 percent in-store discount on items purchased for the classroom. In addition, Borders celebrates teachers with Education Appreciation events throughout the year that recognize teachers for their commitment to education with special in-store events, giveaways and more.

“We’re always looking for ways to support teachers, whether through a generous everyday in-store discount on items for the classroom, or by leveraging our powerful Rewards loyalty program to impact teachers in beneficial ways,” said Mike Edwards, CEO of Borders, Inc. “We’re excited to be part of NTR, a truly innovative service that will extend and enrich teachers’ and students’ experience in the classroom.”

Parents and others can access a teacher’s Wish List by teacher or school name, securely purchase items from the list and have their selections delivered directly to the classroom. When a purchase is made, the teacher receives an e-mail detailing what was bought and who made the contribution. The registry also incorporates e-mail templates to help teachers spread the word about their Wish List.

About the National Teacher Registry

The National Teacher Registry is a free online service for schools, teachers, parents and other supporters designed to help communicate and source needed classroom supplies. Products are available from national suppliers and discounters with no mark up. The National Teacher Registry includes products designed to meet the needs of public and private schools, pre-school through college. For more information about National Teacher Registry, or to create an online classroom Wish List, please visit www.NationalTeacherRegistry.com.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries, Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as “expected,” “planning,” “possibility,” “opportunity,” “goal,” “will,” “may,” “intend,” “anticipates,” “working toward” and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company’s future financial condition and performance (including earnings per share, profitability, liquidity, cash flows, debt levels, market share growth and other sales information, inventory levels and capital expenditures), its cost reduction initiatives and plans for store closings, and the expansion of product categories, including eBook content and eReaders. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company’s forward-looking statements.

These risks and uncertainties include, but are not limited to, consumer demand for the company’s products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital–including vendor credit–to fund the company’s operations and to carry out its strategic plans; adverse litigation results or other claims, the performance of the company’s information technology systems, the anticipated impact of our Borders Rewards and Borders Rewards Plus programs; and, with respect to eBook content and eReaders, the availability to the company of anticipated content levels and a variety of competitive devices.

The company’s periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.

SOURCE Borders


Source: newswire



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