The Cystic Fibrosis Foundation Teams Up with CVS/pharmacy and Warner Home Video to Raise Funds for CF
Proceeds from holiday DVD sales to support cystic fibrosis research and programs
BETHESDA, Md., Nov. 8, 2010 /PRNewswire-USNewswire/ – The Cystic Fibrosis Foundation announced today that it will partner with CVS/pharmacy and Warner Home Video for the second year to raise critical funds for cystic fibrosis through the sale of classic family movies this holiday season.
From now through Dec. 28, 2010, CVS/pharmacy will sell four animated holiday favorites from Warner Home Video, including “How the Grinch Stole Christmas,” “The Year Without a Santa Claus,” “Charlie Brown’s Christmas Tales,” and “The Polar Express.”
The videos will be sold exclusively at CVS/pharmacy. Five dollars of every video purchased will be donated by CVS/pharmacy and Warner Home Video to benefit the Foundation.
“The Cystic Fibrosis Foundation is grateful that CVS/pharmacy and Warner Home Video will again join us in the effort to raise dollars to fight cystic fibrosis,” said C. Richard Mattingly, executive vice president and chief operating officer of the Cystic Fibrosis Foundation. “With their support, we will continue our mission to improve the lives of those with this devastating disease, and ultimately find a cure.”
Cystic fibrosis is a fatal genetic disease that causes life-threatening lung infections and premature death, and affects about 70,000 people worldwide. The Foundation has fueled dramatic improvements in research and care that have significantly changed the prognosis for people with CF. Where most children with CF once died before reaching elementary school, now people with CF live into their 30s and beyond.
About the Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation is the world’s leader in the search for a cure for cystic fibrosis. The Foundation funds more CF research than any other organization, and nearly every CF drug available today was made possible because of Foundation support. Based in Bethesda, Md., the Foundation also supports and accredits a national care center network that has been recognized by the National Institutes of Health as a model of care for a chronic disease. For more information, please visit www.cff.org.
About Warner Home Video
With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, a division of the Warner Bros. Home Entertainment Group, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Home Entertainment.
About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.
CVS/pharmacy is the retail division of CVS Caremark Corporation (NYSE: CVS). The Company operates more than 7,000 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://www.info.cvscaremark.com/.
SOURCE Cystic Fibrosis Foundation