PR Newswire Launches New Brand Positioning and Campaign: ‘Engage Opportunity Everywhere’
NEW YORK, Nov. 9, 2010 /PRNewswire/ — PR Newswire (www.prnewswire.com) has introduced a new brand positioning and integrated marketing campaign, “Engage Opportunity Everywhere.” Developed by New York-based AOR, Stein Rogan + Partners, the positioning and campaign are designed to generate awareness of and demand for PR Newswire’s industry-leading Marketing, PR, IR and CSR solutions.
“For nearly 60 years, PR Newswire has led the commercial news release distribution industry through thought leadership, product innovation, customer service and an unparalleled breadth of services,” states Rachel Meranus, vice president, Marketing & Communications, PR Newswire. “As we continue to anticipate our customers’ needs and evolve our services to meet these needs, it became imperative that we implement brand positioning that reflects this evolution,” she adds.
PR Newswire’s new positioning and tagline, ‘Engage Opportunity Everywhere‘ clearly articulates how PR Newswire enables organizations to engage audiences across all channels with the content formats these audiences are most apt to consume.
Meranus continued, “PR Newswire has become a leading provider of audience engagement and workflow solutions that enable marketers and communicators to better leverage multimedia content to intersect with and engage audiences across traditional, digital, social, search and mobile channels. The new positioning and accompanying campaign assets perfectly illustrate this.”
“The ‘Engage Opportunity Everywhere’ campaign brings the positioning to life by visually demonstrating how PR Newswire helps produce, optimize, target and distribute content to all key audiences – consumers, business decision makers, the media, bloggers, investors, influencers – across all channels,” comments Tom Stein, Stein Rogan’s President and Chief Creative Officer.
The campaign kicked off at the Public Relations Society of America (PRSA) International Conference on October 18 with an integrated marketing effort, including a significant mobile and social component.
In addition, the campaign has also rolled out across sites including Ad Age, BtoB Magazine, iMedia Connection, Chief Marketer, PRWeek and IR Magazine.
Campaign channels include digital display, search, social, multimedia content distribution, trade show marketing and e-direct.
“In today’s hyper-fragmented world, PR Newswire is perfectly positioned to help marketing and communications professionals across disciplines engage audiences in richer and more impactful ways via dynamic, multichannel distribution of multimedia content. We’re very excited to help tell this story with what we believe is a dynamic and engaging new campaign,” Stein adds.
About Stein Rogan + Partners
Honored as 2010 Agency of the Year by the Business Marketing Association, Stein Rogan + Partners (www.steinrogan.com) is a full-service integrated and interactive advertising agency that works with brand leaders in such categories as financial services, technology, telecommunications, education, real estate, media/content, on-demand and e-business services, travel and more.
In addition to its BMA 2010 Agency of the Year designation, Stein Rogan has been named one of the “Agencies of the Year” by BtoB Magazine for each of the past seven years, and nine of the past ten, including the Top Agency in 2009 and 2005. Stein Rogan’s President and Chief Creative Officer, Tom Stein, was inducted into the CEBA (Creative Excellence in Business Advertising) Hall of Fame in 2008.
Stein Rogan’s client roster includes Alvogen, The American Society of Mechanical Engineers (ASME), BPA Worldwide, D-Link, DealerTrack, IPC Systems, McGraw-Hill, Mission Residential, PR Newswire, The Receivables Exchange, Rodale, Schoolnet, Schoolwires, Standard & Poor’s, Syncsort, Syniverse Technologies, TheLadders and TransitCenter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms and solutions that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, social, search and mobile channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.
Contact: Barrie Rubinstein, Stein Rogan + Partners
SOURCE Stein Rogan + Partners