USA TODAY Launches Your Life

November 10, 2010

MCLEAN, Va., Nov. 10, 2010 /PRNewswire/ — USA TODAY is increasing its commitment to American families’ health and well-being with the launch of Your Life. Drawing on the clear and concise reporting style and infographics that USA TODAY is known for, this new multimedia companion will arm readers with the tools they need to thrive personally and professionally, care for themselves and their families, nourish their bodies, and shine through life’s challenges.

Your Life‘s focus on mind, body and soul is anchored in four themes throughout the week: THRIVE on Mondays with preventive health and fitness along with inspirational and motivational features; CARE on Tuesdays, including parenting, care-giving, volunteering and philanthropy; NOURISH on Wednesdays, including diet and nutrition for the entire family; and SHINE on Thursdays, including beauty and grooming, looking good, self-confidence, life management and personal achievement.

The Your Life feature will appear in the newspaper Monday through Thursday. More coverage along with interactive tools can be found at yourlife.usatoday.com. Readers will soon be able to take Your Life with them on their mobile devices through USA TODAY’s mobile applications for little inspirations throughout the day.

“The Your Life promise is simple: To inform, motivate and empower the nation so they can focus on enjoying life to the fullest with the people they love. USA TODAY’s award-winning team of reporters connects with a loyal, powerful demographic through content that fits into their busy lives. Your Life hopes to make a connection with all readers and offer a unique opportunity for advertisers to focus on moving female heads of household and primary purchase decision-makers to action,” said Denise Brodey, general manager of USA TODAY’s Your Life.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than six million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


Source: newswire

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