Rentrak Signs Contract With Barrington Broadcasting
PORTLAND, Ore., Nov. 11, 2010 /PRNewswire/ — Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract with Barrington Broadcasting for NBC-affiliate, WPBN, and ABC-affiliate, WGTU, in Traverse City, Michigan. Barrington Broadcasting will introduce Rentrak ratings to their diary market stations in order to demonstrate geographic strengths for each station in a market by having ratings and viewing information on every program and newscast every day of the week.
“Rentrak brings a new hope for the future of measurement for our television stations. Their massive database of passively monitored viewing representing every zip code in each of our markets will provide our stations with a competitive sales and programming advantage,” said Chris Cornelius, President and Chief Operating Officer, Barrington Broadcasting.
The contract with Barrington Broadcasting continues Rentrak’s expansion as television stations look to Rentrak for stable measurement. Only the StationView Essentials service provides uniform measurement 365 days a year across every zip code in all 210 markets in the United States.
“We are excited to be working with Barrington Broadcasting as they introduce continuous, granular and stable electronic measurement to their Traverse City stations,” said Steven Walsh, Senior Vice President, Local Television Sales, Rentrak Corporation.
About Rentrak Corporation
Rentrak (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
Contacts for Rentrak Corporation: --------------------------------- Sallie Olmsted / Amanda Bialek Office: 310-854-8124 / 310-854-8151 E-mail: firstname.lastname@example.org / email@example.com
SOURCE Rentrak Corporation