Katy Perry to Debut Her Own Fragrance, Purr by Katy Perry, Now Available Exclusively at Nordstrom

November 14, 2010

NEW YORK, Nov. 15, 2010 /PRNewswire/ — Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry is set to extend her brand into beauty with the launch of her first fragrance, Purr by Katy Perry, now available exclusively at Nordstrom stores nationwide and Nordstrom.com.

(Photo: http://photos.prnewswire.com/prnh/20101115/CL00914)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101115/CL00914)

Teaming with Gigantic Parfums, Perry was deeply involved in the development of her signature scent. Purr by Katy Perry opens with a fresh citrus accord featuring peach nectar and forbidden apple with green bamboo. Supporting notes include a delicate bouquet of jasmine blossom, pink freesia and Bulgarian rose, balanced by vanilla orchid, white amber, creamy sandalwood and musk.

“I’m absolutely thrilled to finally introduce me in a bottle. There is a wonderful world of fragrances out there, but like with my music, I believe there is room for me and my own unique twist on it. Purr is a natural extension of who I am as a woman – it’s a gorgeous blend of all my favorite scents that embodies my style, my tastes and my love for all things incredibly cute. It is an absolutely purrfect perfume that I hope leaves you meowing with delight!” explains Perry.

The singer-songwriter was also hands-on in the design of the bottle. Having appeared on stage dressed as Catwoman along with an oversize blow-up cat, it’s no secret that Perry has an affinity for all things feline. She used this inspiration when designing the bottle for Purr by Katy Perry, complete with jeweled eyes, metallic accents and opulent lavender coloring.

The eau de parfum, developed with Firmenich fragrances, is currently available at Nordstrom stores nationwide and Nordstrom.com in 1.7 and 3.4 fluid ounce bottles at a suggested retail price of $45.00 and $65.00, respectively. Ancillary products will be released seasonally, beginning with a Valentine’s Day gift set.

“We are excited to partner with Katy Perry and Gigantic Parfums as the exclusive retailer for Purr,” said Nordstrom National Beauty and Fragrance Director, Cheri Botiz. “The sophisticated, playful energy of the fragrance makes it a must-have for the holiday season and beyond.”

“Distilling Katy’s personal style for her own fragrance was the ultimate goal. Katy worked with our perfumers to capture the distinctive notes of her favorite perfumes and hand-sketched the bottle design by herself. Her vision is what brought us here today, and Purr by Katy Perry stands as a delicious reflection of her unique personality: confident, sexy, and just a lot of fun,” said Isaac Lekach, CEO of Gigantic Parfums.

Singer-songwriter Katy Perry has gone from internet music sensation to bona fide international star in just two years. Her multi-platinum debut album, “One of the Boys,” released June 2008, generated four hit singles: “I Kissed A Girl,” “Hot N Cold,” “Thinking Of You” and “Waking Up In Vegas.” The Grammy-nominated artist’s latest album, Teenage Dream, has already produced two #1 singles, “California Gurls” and “Teenage Dream,” with third single “Firework” just breaking into the charts. Katy’s California Dreams 2011 tour kicks off in Europe next February. To learn more about Katy Perry, visit www.katyperry.com.

About Nordstrom

Nordstrom, Inc. is one of the nation’s leading fashion specialty retailers, with 203 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 115 full-line stores, 85 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.

About Gigantic Parfums

Gigantic Parfums is a new business venture whose products will be found in a variety of major retail and specialty chain stores in the United States and International markets. Gigantic Parfums is headed by CEO and Chairman Isaac Lekach and President Rudford Hamon. Isaac Lekach was instrumental in identifying the potential of the Paris Hilton and Ed Hardy by Christian Audigier fragrances licenses and was involved with the marketing and development of Guess? and Ocean Pacific fragrances for Parlux Fragrances. He also served as a member of the Board of Directors for the company from 2005 to late 2006. Hamon brings over ten years of experience in the fragrance industry. From 2004-2007, he managed the International distribution of Parlux Fragrances.

For more details, and to request samples or photography, please contact B|W|R Public Relations.

SOURCE Gigantic Parfums

Source: newswire

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