GORE Partners with Leading Running Company BrooksÂ® Sports, Inc.
ELKTON, Md., Nov. 16, 2010 /PRNewswire/ — Recognizing the continuing trend of runners seeking enhanced comfort and protection in their footwear, W.L. Gore & Associates, inventor of high performance fabric technology, has joined forces with leading running company Brooks Sports, Inc. (www.brooksrunning.com) to create a range of new running shoes engineered with the GORE-TEXÃ‚® brand for Fall 2011.
Acknowledging Brooks as an innovative industry leader in designing high-performance men’s and women’s running shoes, apparel, and accessories, Gore will supply its GORE-TEXÃ‚® brand and technology know-how to Brooks’ seasonal portfolio to enhance the comfort and protection performance of some of their most popular styles, the on- and off-road Adrenaline(TM) ASR(TM) and neutral Ghost, the third edition of which was awarded the distinction of “2010 International Editor’s Choice” earlier this month by leading running magazine Runner’s World.
“We look forward to a long and collaborative relationship with Brooks, playing off of each others’ strengths and best-in-class technologies to build Brooks footwear enhanced with the
GORE-TEXÃ‚® brand,” said Matthew Schreiner, global product footwear specialist at Gore. “As runners look to enjoy both on- and off-road running, our mission is to enable the best running experience possible for runners of all styles and skill levels, no matter what ground conditions they encounter along the way.”
Both Brooks and Gore have a long history of innovating with the best technology to meet consumer needs. Brooks is responsible for several key advancements in performance running footwear including patent-pending BrooksÃ‚® DNA–the smart cushioning system that instantaneously adapts with each step to a runner’s unique biomechanics, pace, gait, and surface–and BioMoGo, the world’s first biodegradable running shoe midsole that biodegrades 50 times faster than conventional athletic shoe midsoles in an active, enclosed landfill. In Fall 2011, both of these technologies work alongside waterproof, highly breathable GORE-TEXÃ‚® liners featured in two debut styles from Brooks: the Adrenaline(TM) ASR(TM) GTX(Ã‚®) and the Ghost GTX(Ã‚®).
“We always look for compelling ways to deliver on runners’ needs, and many of our customers have asked us for performance footwear that can keep their feet dry and comfortable in even the soggiest conditions,” said Andre Kriwet, director of global footwear management for Brooks. “That’s why we’re excited to bring GORE-TEXÃ‚® technology into two of our top-selling shoes. The durable membrane is waterproof from the outside yet allows perspiration vapor to escape from the inside for optimal performance on-the-go.”
The Adrenaline(TM) ASR(TM) GTX(Ã‚®) and Ghost GTX(Ã‚®) will both be available in men’s and women’s sizing on August 1, 2011, for a suggested retail price of $120. Giving runners more choices to meet their needs, Brooks will continue to offer the Adrenaline(TM) ASR(TM) and Ghost series without GORE-TEXÃ‚®.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).
About W. L. Gore & Associates, Inc.
With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEXÃ‚® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.
Ã‚© 2010 W.L. Gore & Associates, GORE-TEXÃ‚®, GUARANTEED TO KEEP YOU DRY(TM),
GORE-TEX, Guaranteed To Keep You Dry and designs are trademarks of W.L. Gore & Associates.
SOURCE W. L. Gore & Associates