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Successful Premiere of the Lindt Christmas Lighting Event

November 17, 2010

KILCHBERG, near ZURICH, Switzerland, November 17, 2010 /PRNewswire/ –
Yesterday evening the Lindt & Sprungli Chocolate Factory was the setting for
a spectacular light show. Brand ambassador Roger Federer, the Lindt Maitres
Chocolatiers and Ernst Tanner, Chairman and CEO of Lindt & Sprungli, set the
kick-off for the festive light projections by artist Gerry Hofstetter. Around
8,000 visitors marvelled at the festive images and enjoyed the magical
Christmas village around the chocolate factory.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/lindt/46306/

Shortly after 7 p.m., Ernst Tanner, Chairman and CEO of Lindt & Sprungli,
opened the first Lindt Christmas Lighting Event. He welcomed the crowd and
said enthusiastically: “Today, a Christmas fairytale will come true – for
everyone who loves Lindt chocolate and enjoys being enchanted by Gerry
Hofstetter’s
fantastic light illuminations”. This was the cue for Roger
Federer
. Acclaimed by the onlookers, he stepped onto the stage in front of
the Lindt & Sprungli Chocolate Factory in Kilchberg. The tennis star admitted
it was a real honour for him to be there: “I take some of Lindt’s fine
chocolate with me to every match, and here in Kilchberg is where it is made.
Spending a whole evening devoted to chocolate is a wonderful Christmas
present.”

Thrilling light art

With bated breath, people waited for the two protagonists to press the
button to launch the grand light art spectacle. Accompanied by well-known
Christmas carols, the chocolate factory was illuminated for 12 minutes in the
glow of 24 atmospheric images. Gerry Hofstetter’s favourite is the gigantic
box of chocolates that covered the entire facade. “The box of chocolates is
actually a simple idea that works extremely well because of the oversized
dimensions”, enthused the light artist. “It is the perfect combination of
light art and chocolate”. The magical aspect was also evident in the
festively decorated area around the headquarters of Lindt & Sprungli.
Particular highlights for the children were Santa Claus, who listened to
their requests in front of his house, and the children’s carousel. Finally,
all the children were able to put their wishes for Lindt chocolate into the
Christmas letterbox. The Lindt Maitres Chocolatiers’ Christmas Houses had a
magnetic appeal. Through large windows, children and adults alike watched the
creation of finest masterpieces from Lindt chocolate and tasted them
afterwards. Lavishly decorated market stalls also invited people to linger.

Light projections to continue until 26 December

The atmospheric light projections can be seen until 26 December. Every
morning from about 6 a.m. until 8 a.m. and in the evening from 5 p.m. to
approx. 10 p.m. a different image will appear on the facade of the chocolate
factory. The Lindt Christmas letterbox next to Santa’s house will also remain
until Christmas. Five winners will be drawn from all completed wish lists
every weekend throughout Advent, and will have their chocolate Christmas
wishes granted.

Photos of the first Lindt Christmas Lighting Event can be downloaded
immediately via Photopress: http://multimedia.photopress.ch.

About Lindt & Sprungli

Founded 165 years ago in Zurich, Chocoladefabriken Lindt & Sprungli AG is
the worldwide leader in the premium chocolate segment. The high-quality
chocolate is manufactured in eight production facilities in Europe and the
USA and sold by 17 of its own subsidiaries as well as by a widespread network
of independent distributors the world over. The Lindt & Sprungli Group
employs around 7,500 people and achieved sales of 2.5 billion Swiss francs in
2009.

    Media contact for the event:
    Hasliman Taylor
    Bron Eames
    Telephone: +44-121-355-3446
    E-mail: bron@haslimanntaylor.com

    Media contact for the company:
    Lindt & Sprungli
    (International) AG
    Sylvia Kalin / Nina Keller
    Telephone: +41-44-716-24-56 / 44-716-24-57
    E-mail: mediarelations-in@lindt.com

http://www.lindt.com

SOURCE Lindt & Sprungli (International) AG


Source: newswire



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