QVC: Tablevogue’s Premium Channel for Brand Exposure
PENSACOLA, Fla., Nov. 17, 2010 /PRNewswire/ — Home Shopping powerhouse QVC offers quality and value to their customers. For one entertaining newcomer, Tablevogue, the value existed in the opportunity to reach a national audience and elevate the brand to a household name that resonates with consumers of all ages.
From day one, a pre-holiday QVC airing was at the top of the list in a business plan for the launch of Tablevogue – an innovative new company that provides stylish slipcovers for the functional folding tables that are necessary, but aesthetically speaking, undesirable. While this goal was ambitious (tens of thousands of products are submitted in a year and an incredibly small percentage of those items are accepted), Tablevogue holds the essential criteria to be included in this elite group and join ranks with the likes of Rachael Ray and Paula Deen – attractiveness, affordability, and durability.
Tablevogue’s patented design is unrivaled in the table linen industry – it’s to-the-floor length hides unsightly table legs and offers a perfect, secure fit. Constructed with 100% polyester from Milliken & Co., a worldwide leader in the textile industry, it won’t fade or shrink after laundering and the patented soil-release feature provides a worry-free holiday entertaining solution. These attributes comprise the magic formula QVC desires – a solution-oriented product, a patented design with superior benefits and features, and a messenger ready to deliver a story that connects with the audience.
Lest anyone get the impression that the road to QVC is a smooth ride, Tablevogue’s creator and CEO, Jane Birdwell, is quick to put those assumptions to rest. “The process which enables participation in the machine we know as QVC is not to be taken lightly. Their commitment to quality assurance is the highest in the industry and is admirable. For us, one step in the rigorous process included independent testing to substantiate our patented features in order to claim them on-air which we considered crucial. Let me put it this way – going on QVC live isn’t for the faint of heart!”
A popular time slot, host, and program, “The Joy of Christmas,” established relevant, timely storytelling with incredible stickiness: extra guest seating and entertaining solutions for the holidays. The airing provided a link not only to tell the Tablevogue story to new customers, but also allowed existing brand enthusiasts, which include wedding and event planners, families preparing for the holidays, and anyone looking to make guests forget they’re not at a five-star restaurant, to tune in and enjoy the experience.
A successful inventory sell through, heightened web traffic to Tablevogue.com and increased call volume further solidified the feather in Tablevogue’s cap. Furthermore, a surprise upside was the amount of new business relationships the QVC airing afforded Tablevogue. Home shopping networks have been pegged with some unfortunate labels – but to Tablevogue, QVC stands for quantified, vital connections.
For additional information or images, please email Virginia Bell or call 850.432.8021.