Exterior Portfolio by Crane Strengthens Marketing Department in Anticipation of Marketplace Changes
COLUMBUS, Ohio, Nov. 18, 2010 /PRNewswire/ — As a market innovator and leader in the insulated siding category, Exterior PortfolioÃ‚® by Crane is recognizing shifts in the building products industry and gearing up internal and external efforts to meet the challenges and opportunities in the changing marketplace. To help lead these new efforts and position the company through the changing environment, Exterior Portfolio has hired Marilyn Chase as vice president of marketing.
Chase has been a long-time partner of Exterior Portfolio, serving as a strategic account supervisor for more than nine years at Liggett Stashower, where she was an executive vice president. She was a key part of the pioneering team that developed and successfully marketed Exterior Portfolio’s design-driven focus and emphasis on being an innovator in the building products industry.
“In this increasingly competitive market, we are seeing changes in our industry and have decided to boost our marketing efforts in order to stay ahead of the game,” said Jim Ziminski, Exterior Portfolio by Crane president. “We are committed to growing our company and strengthening our brand, so it is important that we have a dynamic marketing team in place that will anticipate and embrace upcoming changes and new directions.”
As the building products market continues to evolve, Exterior Portfolio will actively look to new opportunities and expansion into new markets. Chase’s hire will allow Jeff Cabbage, as vice president of sales, to focus his efforts more keenly on pursuing new opportunities presenting themselves in this evolving and emerging marketplace. Chief among these are: continuing to strengthen existing customer partnerships, new market development, international opportunities and furthering Exterior Portfolio’s commitment to the remodeling side of the business. Cabbage will continue to be closely aligned with marketing, providing a direct link from the sales force and customers.
Chase will dedicate her time to focusing on the pulse of the market. She will work to reinforce the company’s brand identity as the innovative leader in the insulated siding category.
“It’s an exciting time for Exterior Portfolio,” said Cabbage. “By continuing to be aggressive, we will be able to take advantage of opportunities as we see them unfold.”
ABOUT EXTERIOR PORTFOLIO BY CRANE
Built upon more than 60 years of manufacturing experience and new product innovation, Exterior PortfolioÃ‚® by Crane is the recognized leader in exterior design products and category leader in insulated siding. Offering an extensive collection of cladding products and accents for architects, builders, contractors and homeowners, including BellaStoneÃ‚®, CraneBoardÃ‚®, Portsmouth ShakeÃ‚®, and Architectural Essentials(TM), Exterior Portfolio by Crane is the first of its kind in the building products industry. Exterior Portfolio is committed to offering products and tools to make great exterior design a reality for all. Exterior Portfolio by Crane is located in Columbus, Ohio.
Kriss Swint Director of Marketing Exterior Portfolio(R) by Crane (800) 366-8472 (email@example.com) Nicole Fraker Senior Account Executive R/P Marketing Public Relations (419) 241-2221 (firstname.lastname@example.org)
SOURCE Exterior Portfolio by Crane