Sky Appoints Greenlight to Deliver Quality Traffic to its Online Portfolio
LONDON, Nov. 26, 2010 /PRNewswire/ —
Sky has appointed leading, award winning search marketing and technology firm, Greenlight, to work on search engine optimisation (SEO) campaigns across its diverse range of products and services, in order to deliver high quality traffic to Sky’s online properties.
Greenlight’s appointment follows Sky’s digital review in which Sky set out to work with the best agency partners in the UK to ensure it continues its leadership in all aspects of digital engagement.
Digital plays an increasingly integral role across Sky’s business, encompassing customer acquisitions, customer service, brand and marketing, online products and services (such as Sky Player) and online publishing (the Sky Portal, which includes Skysports.com and Skynews.com).
Greenlight will work on all of Sky’s transaction and content-related sites (the Group portfolio), to improve online rankings, traffic and sales through the sites.
John Orriss, Director of Subscriber Growth and Sales, BSkyB, comments:
“Digital is becoming central to what we do at Sky. Successfully engaging with our customers online is getting ever more important, so to continue our leadership in this area we need to make sure we are working with the right mix of digital expertise, and experienced partners in the industry. This comprehensive review has provided us with a roster of partners who are leaders in their respective fields, and we look forward to working closely with them to maximise the impact of our investment in digital.”
Andreas Pouros, Chief Operating Officer at Greenlight comments:
“We are delighted to be working with Sky, a media company that is increasingly putting digital at the forefront of its future. We are excited by the prospect of helping it deliver great results for its many leading brands, and pleased that Sky has chosen Greenlight to handle its SEO requirements.”
Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland, reaching over 10 million homes. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Arts is the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in television news. Sky also works with dozens of other broadcasters on the satellite platform, online and on mobile. Sky is now leading the UK into the age of high definition television with Sky+ HD and launched Europe’s first 3DTV channel, Sky 3D, this October. The company is also the UK’s fastest-growing broadband and home phone provider.
Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.
GreenlightSearch is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York.