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QVC Observes Largest Black Friday in 24-Year History

November 27, 2010

WEST CHESTER, Pa., Nov. 27, 2010 /PRNewswire/ — Customers embraced all of the joy, none of the craziness with record results as QVC observed its largest Black Friday ever. The multimedia retailer realized more than $42 million in sales.

Customers were invited to begin their holiday shopping not long after the Thanksgiving turkey was put away with QVC’s The New Black Friday. The special programming event featured the season’s best deals on select, new gifts and While Supplies Last prices on limited-quantity, in-demand items. QVC.com offered additional specially priced products and featured online countdown offers in every hour.

“After last year’s record-setting Black Friday, our merchandising team was determined to fulfill our customers’ gift-giving needs with another superior product mix. Our customer response can only mean that we exceeded their expectations and delivered on our promise to provide all of the joy, none of the craziness,” said Claire Watts, QVC’s president of U.S. Commerce. “We will continue to offer an outstanding shopping experience throughout the holiday season and every day.”

Several products contributed to QVC’s Black Friday success including the PanImage 7″ Touchscreen Google Android WiFi Tablet, the Sharp AQUOS Quattron LED/LCD TV, the Canon EOS Rebel T2i Digital SLR Camera, the philosophy limited-edition hope in a jar and the Mario 25th Anniversary Red Nintendo Wii Gaming System with Accessories. Additionally, QVC.com played an integral role, contributing more than 40 percent of the day’s sales.

QVC’s holiday shopping season continues throughout the month of December. Customers can shop with confidence as QVC has once again extended its return policy. Gifts purchased between now and December 23, 2010, may be returned up until January 31, 2011.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.


Source: newswire



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