Cyber Monday Shopping More Popular in China than U.S.

November 29, 2010

NEW YORK, Nov. 29, 2010 /PRNewswire/ — eCoupons.com announced today that more consumers in China will shop online on Cyber Monday than in the U.S., UK, Germany and Japan. According to a new eCoupons.com/Ipsos global survey, 22% of Chinese plan to shop online on November 29 versus 17% in the U.S. Cyber Monday, one of the busiest shopping days of the year, is the Monday after Black Friday where retailers offer big discounts online. During Cyber Monday week, from November 29 to December 6, 61% of Chinese plan to shop online versus 45% in the UK, 43% in the U.S., 37% in Germany and 34% in Japan. In the U.S. almost half of 18-49 year olds (47%), as well as those with an income higher than the average (48%) plan to shop during Cyber Monday week. In comparison, in China, nearly two-thirds of adults aged 18-49 (60%) and those with an income higher than the average (64%) plan to shop online during Cyber Monday week.

This year, Cyber Monday will compete against last week’s “Cyber Black Friday” sales. Black Friday is the retail frenzy in the U.S. where stores offer money losing sales to lure holiday shoppers. For example, U.S. department store Target advertised a $3 appliance for its Black Friday sale. To compete, online retailers launched Black Friday online sales creating “Cyber Black Friday”. For the first time, Amazon held “Black Friday” sales in the U.S., UK and Canada. Amazon is promoting Cyber Monday sales in U.S., Canada and Germany on November 29. comScore reported that U.S. Black Friday 2010 online sales jumped 9% to $648M.

eCoupons.com is listing over a thousand online stores with Cyber Monday sales, coupons and deals. For shoppers in China looking to take advantage of Cyber Monday sales, eCoupons.com created CyberMonday.cn with a directory of Chinese e-commerce stores and U.S. retailers that ship to China.

Featured Cyber Monday sales include:

1) Lenovo – Cyber Monday Sale – Save up to 20% on ThinkPad laptops Coupon.

2) Amazon.com – Cyber Monday Lightning Deals – A new deal every hour.

3) Overstock.com – Cyber Monday Screamin Product Deals.

4) HP Home – Save up to 50% during the Cyber Monday Sales Event.

5) Harry & David – Save 25% off with exclusive coupon code.

Matthew Cheng, founder of eCoupons.com and CyberMonday.cn said, “Surprisingly, there are more Cyber Monday shoppers in China than the U.S., UK, Germany and Japan. With retailers in the U.S., UK, Germany and Canada having Cyber Monday sales, this is the first time Cyber Monday has become a truly global shopping event.”

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Figures from U.S., China, Japan and Germany are from Ipsos. Total sample size was 4,025 adults aged 18-64 in the US, and age 16-64 in Germany, China and Japan. Fieldwork was undertaken between November 4 – 15. The figures have been weighted and are representative of the adult population of each country according to the most recent country Census data.

Figures from UK are from YouGov Plc. Total sample size was 2304 adults. Fieldwork was undertaken between 1st – 3rd November 2010. The survey was carried out online. The figures have been weighted and are representative of all online UK adults (aged 18+). Complete survey results are available at http://www.ecoupons.com/press.

SOURCE eCoupons.com

Source: newswire

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