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MDC PARTNERS ACQUIRES MAJORITY STAKE IN INDUSTRY LEADING SALES AND MARKETING SOLUTIONS FIRM, KENNA

December 1, 2010

Further Strengthening the MDC Partners Network Strategic Offering in
Data Analytics, Consumer Insights and Performance Marketing Services

NEW YORK, Dec. 1 /PRNewswire-FirstCall/ – MDC Partners (www.mdc-partners.com) announced today that they have acquired a majority interest in
industry leading data analytics and marketing solutions firm, Kenna (www.kenna.ca) from Newport Partners Holdings L.P. and entered into a long-term
partnership arrangement with Glenn Chilton, Paul Quigley and the
management of Kenna. Based in Mississauga, Ontario, with over 140
employees, Kenna delivers hosted sales and marketing solutions and
services that help their clients build and sustain customer value,
accelerate sales cycles, and improve collaboration with channel
partners. Kenna’s Canadian, US and European clients include BASF,
Infiniti, Nissan, CIBA Vision, UFA, Investors Group, Wrigley and MBNA.

Kenna offers their clients the tools they need to define, measure and
improve their sales and marketing successes. Through a wide range of
data analytics and performance marketing services, they are able to
design strategic initiatives that optimize the relevance of every
interaction and experience, from attracting consumers to a brand
through engaging content and communications, to understanding their
needs through a well architected dialoguing strategy, to building
loyalty and advocacy through meaningful value propositions and
community-building strategies to enable clients to enhance their return
on marketing investment.

The firm specializes in turning data and information into actionable
knowledge and insights by linking observations of what customers buy,
with an understanding of why, and translating those insights into
opportunities to drive incremental revenues and improve business
performance. They specialize in developing and implementing planning
models that result in mutually beneficial relationships with customers
and channel partners by applying their deep expertise in relationship
management to growing a client’s customer base; optimizing the value of
their customers; and maximizing the efficiency and effectiveness of
available sales channels.

“We live in an age of always-on connectivity,” said Miles Nadal,
Chairman and CEO, MDC Partners. “This is certainly a time when every
customer interaction can represent a brand-defining experience and a
moment of truth for the consumer. Our partners and management team at
Kenna have a deep understanding that brand perceptions and affinities
are shaped by the quality and relevance of those interactions across a
multitude of channels. They thrive on a culture of driving increasing
return on marketing investment for clients and I am thrilled that we
can now share the valuable, and unique expertise that the Kenna
organization possesses, with all of our clients and partner firms
throughout the MDC Partners network globally.  Our Kenna partners will
further enhance MDC Partners’ reputation as The Place Where Great
Talent Lives”.

Glenn Chilton, President and Chief Executive Officer, Kenna, said,
“Marketing is rapidly shifting from episodic communication to
continuous customer interaction and experience management.  Our
technology solutions, analytics and unique direct response and digital
interaction capabilities have achieved great success in driving
increased sales and steadily improving return on marketing investment
for our clients.  We believe that with MDC as our new strategic partner
we will be able to dramatically enhance the level of sophistication of
our offering and our geographic footprint in the years ahead.”

About MDC Partners Inc.
MDC is a Business Transformation Organization that utilizes technology,
marketing communications, data analytics, insights and strategic
consulting solutions to drive meaningful returns on Marketing and
Communications Investments for multinational clients in the United
States
, Canada, Europe, and the Caribbean. 

MDC’s durable competitive advantage is to Empower the Most Talented
Entrepreneurial Thought Leaders to Drive Business Success to new levels
of Achievement, for both our Clients and our Shareholders, reinforcing
MDC’s reputation as “The Place Where Great Talent Lives.” 

MDC Partners’ Class A shares are publicly traded on NASDAQ under the
symbol “MDCA” and on the Toronto Stock Exchange under the symbol
“MDZ.A”.

SOURCE MDC Partners Inc.


Source: newswire



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